More About "PersonRatings.com"

PersonRatings.com will launch with over one million profiles of individual Americans. Each will include ratings for qualities ranging from intelligence to trustworthiness as well as a message board, biography section and the ability to rate, caption and comment on pictures. Unlike a social networking profile, which is controlled by the person who created it, a PersonRatings profile is open to contributions from anyone. If your social networking profile is your autobiography, your PersonRatings profile is your unauthorized biography, providing a more balanced and objective perspective because it can be authored by anyone with access to the internet. Because profiles will be magnets for relevant content and links, they’ll float to the top of search engine results, generating low cost traffic. Profile content will be of interest to the profile subject’s existing social network, creating the possibility of rapid viral growth. Because site visitors have already demonstrated interest in the subject of a profile, we expect attractive click-through and conversion rates to our advertisers, which include providers of criminal background checks.