More About "J. Stewart"
- Meet the big trends of sustainability, eco-friendly, green stewardship. Technology and Medicine are too volatile to guarantee any results.
-A goose down alternative that is better for the pocket, better for the environment, better for the allergies, better for the geese, and ultimately better for the consumers
-100% of the byproducts are marketable in other industries
-Take product from raw stage in agriculture straight to finished product for consumers.
-Labor will be selected based on values and knowledge-potential in their skill set. Many selected through personal contacts and networks.
-Products will include: pillows, mattress toppers, comforters, sleeping bags, gloves, outdoor sleeping pads, slippers, jackets, and sub-zero research & rescue equipment.
-Markets to enter: 2: Home goods & Outdoor Recreation/science
-Planned internet, Adirondack publication, and local community events to release company and products to entice consumer switching.
-Vertical & Horizontal integration strategies considered for implementation on the long-term plan.
-programs will provide community support along with product introduction and ‘spokesperson’ advertising techniques.
-Funds will be allocated for start-up research, acquiring raw material, labor, facilities with low fixed overhead, and equipment. Research will be conducted to determine whether outsourcing will be more efficient, cheaper, and relatively equal in quality and flexibility.