Forums: Discussions for entrepreneurs and small business.

I was recently told by one of the large hosting providers in the country that the longer your site has been around the higher the point ranking.

Thoughts?

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Business Development Services

Hi,

The longer your domain name is available to be indexed it can help your site`s standing. So, it is a good idea once you buy a domain name to get at least a temporary site up an running.

This does not guarantee that older sites always beat newer sites in search engine results. Many other factors affect search engine results.

~roland

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Web Design | Best Beef Jerky | ecommerce articles | Follow vwebworld on Twitter

There are an awful lot of variables that go into how a domain gets ranked. So look at it this way:

If everyone on the Web had a domain and nobody ever changed anything on their home page, then yes, the longest-existing domains would likely show up higher in the rankings. But nobody anywhere would ever have to make any changes to their Web pages.

I think what you are talking about is the registration length ... essentially, Google looks more favorably (supposedly) upon sites that are registered for 5-10 years instead of 1-year registrations. The theory behind this is that link farms and fly-by-night operations tend to only be registered for 1 year or less.

Google (and others) have good resources on how your page is ranked and how to improve your rankings.

http://www.google.com/webmasters/
http://www.google.com/analytics

Read though the FAQ`s and if your business is to rely on the technology of the web it is a good idea to talk with somebody that knows (like a search engine optimizer SEO). The point is if your business relies on the website you need to make sure you are listed and aren`t going to get delisted by the search engines. Being listed is only 1/2 the battle to running your website. Make sure it is up and available. If it isn`t when somebody goes to order a product and it is down they will go to a competitor.

Certainly the converse is true; the less time a site has been around, the less likely it is to be featured by search engines.  This is particularly true for Google; search for "Google Sandbox" to read more this.  But the good news is, like a fine wine, your ranking will get better over time. 

Good luck,
Scott



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That Software Guy - helping you increase sales and profits in your Zen Cart store!