I`ve spent 6 months writing and rewriting the copy for this product... One day it sounds ok and the next, it reads like a horrible b rated dialogue. At some point, I need to get "good" with it and move on to the next thing but I really want this to be perfect.
CUrrently, this is part of my main web site but eventually, this is going to be a stand alone site and encompass seeveral other designs that are specific to this particular market audience. THe new site will be professionaly done (hopefully). So, try to overlook my obvious deficiency in web design skills if you can.
Specifically, I am interested in...
Does the product alone, leave an inpression and does the copy add or take away from that impression? does the copy match the product
and, does the copy and product match and speak in the same language as our audience? is it said intelligently or, does it just ramble on like the majority of my "posts"?
it should be straight to the point and in a conversational tone. I don`t want it to sound like a sham wow commercial.
Is it too overwhelming or does it lack in subatance. What can be said that isn`t said by either the copy or product?
what impression does the copy make about us?
Is it too confrontational? does it sound like a "sales pitch" (we don`t want that)
I`m not looking for anything too emotional, i`m not interested in selling to the impulse buyer, and I really don`t want to be pointing out or stating the "obvious" (if/when possible). We want our customers making their buy decision based on reason and logic and within the confines of their budget and time schedule.
What is "not" being said that should be?? what is being said that shouldn`t be said and is their a way to say it better or more efficiently?
Are the sentances structured properly and are their horrible gramaticala attrocities that are so glaring abvious i am missing them?
It should asnwer all of the basic questions that one might have except price and it should encourage action insofar as the customer responds with a question or comment.
Typically, the product should do the selling and the copy should speak for it... more of a a confirmation of what the customer sees. confirming the obvious but not stating it or pointing it out. (That`s what I`m shooting for anyway)
I am happy to answer any questions and appreciate any advice or constructive criticism.
Thank you for your time.
One more thing...
None of the copy or thoughts I`m trying to make should be duplicated. right? every page should have a fresh thought or point and not a rehash of a "same point" from another page... right. in other words, say it once, say it well and move on.
and, is this copy positioned properly? (correct copy for the pages?
and, is their a better order my links should be in? Q&A vs COntact... what should be the correct lineup of links?