You are absolutely correct that “…that business owners must be continually educated on what their numbers mean.” Some of that might be self inflicted by the owner, i.e., do they really have an interest in knowing the details?
Every company has an organization chart and I don’t mean President/CEO at the top, VP’s, etc. in the middle and then branching out to managers and supervisors. Picture a pyramid. At the top is a finder, in the middle are minders and at the base are grinders.
Finders – the business owner who likes going out to find new markets, new products and new customers. He/she likes to think about the big picture and not sweat the details.
Minders – people in the finance, IT, HR, etc. areas that worry about the keeping the business moving along. They make sure that the day-to-day inside the “fours walls of the business” is being taken care of.
Grinders – this may include people like customer service reps handling phone calls. He or she is only concerned with that customer currently on the phone (the here and now) and are not concerned about accounts receivables or inventory levels.
At some point after sales are taking off, the owner starts to build the infrastructure of the business, e.g., adding employees, computers, maybe a larger warehouse. All of a sudden, the cash needs exceed the revenue being generated. Now the owner is forced to perform “minding activities,” i.e., worrying about making payroll, negotiating repayment terms with delinquent customer receivables. It may include talking to the bank about obtaining temporary waivers of loan covenants. This is probably not something that they like doing or they are good at doing.
This is usually the point at which the owner looks to bring in someone to help put out the fire(s). Hopefully it is still early enough in the process where there is no permanent damage so to speak.
Most people are not good at everything, the key is to recognize one’s limitations and then find someone with complementary skill sets.