Don't you just love generalizations. Web designers ARE designers (and nothing more).
It is true that there are many resources for DIY web design/creation. That's a good thing.
It's true that business owners know their business.
What is not necessarily easy is applying your knowledge of your business to a web site design. That is, creating a website through wordpress or whatever tool is not as "easy" as posting you existing marketing material into wordpress.
Communicating through a website is different than through an email, brochure, print ad, or store front.
A good "web designer" will work with the business to create a site that effectively communicates their marketing message AND create a site that is user friendly (so visitors can find their way around the site and find what they are looking for).
A good designer will work with you to determine the best SEO methods, search terms, and site promotions to get your site found by your target market.
A good web designer doesn't just post your content, he/she create a online presence which helps the business owner connect with their target market, open up new markets, and automates manual processes...making running your business more efficient.
A good designer doesn't hold you up for ransom, but explains the costs up front and the cost of maintaining the site (by the designer or business owner).
Your article cites a study that concludes that "no one is listening".
This holds true for almost any web site. People will "listen" / view engaging and relevant (to them) content... without it visitors to a web site will leave quickly and may not return.
For social interactive sites like Twitter and FaceBook... engaging and relevant content is more important. These are not post and forget web sites (like a blog), these are by their design, interactive. So to optimize your Twitter / FaceBook experience you need to be interactive.
Many "successful" Twitter sites are those that use their Twitter acount for customer interaction & customer service.
With the abundance of Twitter and FaceBook accounts, engaging people is required.. showing interest in others can also help people engage with you.
In general your site has a pleasant appearance.... nice logo, graphics, and colors.
You might consider the following suggestions:
Eliminate the landing page - which only shows your logo, address and phone #... and "ENTER" button. While it is pretty, it does not serve a useful purpose and only makes the viewer click enter to get to meaningful content. Also, the page does little to help or impact search results, because there is no content.FYI- The fade-in effect on this page only works with internet explorer browsers. The huge amount of "meta keywords" are worthless for search results too. The major browser bots do not use meta keywords.
Your home page and other pages do not have meta description - which is important for search results.
The revolving banner at the bottom of each page - can be annoying or distracting at best. It changes too quickly. There are no links from the banners to any content or web page... so if a viewer happened to see a service presented by the banner he/she whould need to find that service on your navigation menu rather than simply clicking on the banner.
Your contact us page shows a graphic saying coming soon and text saying "the rsource you have requested is currently unavailable..." eventhough your address, email, and phone # are provided.
Because the text font used for the content of the web site is small (not resizable) and faded color, it is not easy to read. I'd suggest using a darker font color and enabling the viewer to resize the font.
You do not make it easy for potential customers to contact you. If you want people to call for an appointment... you should provide your phone # on EVERY web page that describes your services. If you want them to contact you by email... then provide a link on every page.
I could not find any information on who you are - that is, anything about the staff, experience, qualifications, etc. This information is especially needed for your gynecological and wellness services. There is a reference to "Debi", but the viewer has no idea who that is.
It might be more engaging if there were representative photos/graphic for the various services.
I'm not sure... but some indication of prices might be useful, but that's a marketing consideration (depending if your marketing on price or quality or other factors).
Certainly, some reviews...or testimonials would be good.
You might consider adding an online booking form.
Interestingly, I see there is an ava bella DAY spa web site (the spa is located in another state).
This year more people will be buying online than ever before, if you have an online store / ecommerce web site here are a couple of (actually three) quick tips to help get your share of the online market: Ecommerce tips for holiday sales
Use your ecommerce functions to there fullest. Most good ecommerce programs email the purchaser with a confirmation of their order. Use this feature to communicate additional sales or promotions. If you have a current sale going on, add a brief note to the confirmation message – or better yet a link to the sale on your web site.Brief and simple is the goal… after all the main purpose of the email is to communicate order information to the customer.
Short and simple email marketing – Use the emailing feature of your ecommerce program to announce/promote your holiday marketing…. but make it short and to the point. Everyone is busy during the holidays, so keep your mail short and simple…. maybe only point out one or two items?
Free delivery – potential buyer love free delivery. So, figure out what your selling price needs to be offer free shipping.
I'd suggest not using underlined text for the "free 5 day twitter course" or "web profits.." text, because underlining implies a link. OR leave the underlining and make the underlined text into links.
The screen shots on the home page are hard to read, so a link to a larger image would be nice.
The "more info.." links form yoru home page open a new browser window. I do not think you need to do that because the links go to other pages on your site.
On your web design page, the text "click here Sample website #1" is not "clickable"
When I click on the screenshot image it brings me to another page with the same image... but not larger. You might consider showing a full sized image of the sample site or even creating a sample web site to show.