SEO analysis means that how can I promote the website online with the help of SEO techniques. It includes competitor analysis, keyword analysis, website analysis and all the ON Page SEO techniques are used.
Just stop link building and do some genuine works to create back links of the website. Never create backlinks for your keywords, anchor text should be unique. Promote URL of the website instead of keywords. Guest posting, Infographic submission, profile creation on good PR websites will help the website to get rid penguin 2.0 update.