How does this explain family owned businesses that have been around for decades? Sons who join their fathers` businesses? Husbands and wives that own stores and restaurants together? A number of the businesses in my town that have been around the longest are the ones that are "family owned and operated."
I think working with friends is more of a challenge than family because you can end a friendship easier than you are willing to give up a family relationship. So I agree that a lot of times friends will jump into a business venture with ideas. But I think parents and adult children, husbands and wives, etc. can build the strongest foundations for companies.
My whole family is involved in my business. Although I am the primary owner (idea person, business planner, etc), everyone plays a part. My husband works a different job full-time but does most of my IT work. My mom works for me full-time remotely from another state. She works with merchants to secure coupons and special promotions. My daughters are young but even get into the mix by helping stuff envelopes and making video reviews of products we sell. And my best friend works for me as well. :)
I`m not saying that it is easy. There are conflicts sometimes. But my mom and I are closer now than we have ever been. We meet up in fun cities like Vegas and New York for conferences. We talk on the phone every day. She`s been working with me for over two years now and it was one of the best decisions that I have ever made.
One of my former colleagues (who became a successful anchorwoman in Boston) once told me, "What you look like and who you know gets you in the door--but what you know keeps you there." This is my thought exactly. Smart people (the ones you want to do business with) see through shallow, uninteresting, and uncreative fairly quickly. To be the whole package, you have to not only make a good impression (being dressed sharp and taking advantage of any of your assets) but also follow it up with business savvy, personality, and strong communication.