A type of direct digital marketingthat uses electronic mail (also called email or e-mail) as the marketing communication delivery method. Email marketing is used in a number of ways by organizations and marketers for brand and customer loyalty building, acquiring or converting customers, company advertisements, or for communicating promotional offers and more.
E-marketing ideas can be used for your site. As you are already using the forums, forums can be a great place for your website awareness. Secondly, you should create a blog for your website and let the people know why should they use your services.
And use some paper media. print out or order some stickers and distribute them in the schools and let the kids come to you. Kids are greedy by nature, stickers could be a great deal for them to know your website.
good day :)