I am a success-driven entrepreneur, residing with my family in the beautiful city of San Antonio, Texas. I absolutely love my career, at home, as a Business Consultant and the founder of Woman in Leadership LLC.
A top priority of my company is to provide a place for the novice or experienced entrepreneur, especially when they need a bit of inspiration and business advice.
My original business goal was to educate women new to the entrepreneurial world; however, I have changed gears and am available to assist both men and women in business.
I absolutely love what I do. Every single day, I commit myself to be of service to people across the world. I think it is crucial to provide real value, in order to create stronger businesses, communities & alliances.
We must continue to press on and pursue our entrepreneurial dreams. In order to achieve our goals, my company is in existence to keep us on the right foot into the unknown future.
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When it comes to promoting your business, it is important to take advantage of all opportunities to stand out online and offline.
1. Social Media
Social media platforms rule when it comes to promoting your business. If you are not spending time on the most popular social media sites to connect with existing clients and potential clients, then now is the time to get started. There are so many social media sites on the internet to keep up with and not everyone is up to speed on the fastest growing social media sites to date.
Using social media is all about engagement and an opportunity to connect with your target audience and market your business at the same time. Interacting through your most favored social media sites is a task that must be done on a consistent basis.
It is important to not get overwhelmed while promoting your business via social media. The best way to avoid wasting your precious time is to create a social media marketing calendar.
Choose at least five social media platforms that are easy for you to navigate. Set aside a specific amount of time everyday market on those five social media sites. Stick to your plan by sticking to your calendar. After you have made a habit out of promoting your business with the five social media sites, then add a couple of more social media sites to gain additional followers.
An effective way to build your authority and promote your business at the same time is to take the opportunity to share your expertise via your blog.
By now, blogging should not be a foreign concept to any business owner. Your blog is an excellent platform to speak your mind and to create a community for your readers. Never forget that your dedicated readers would love to interact with you. You can do this by creating valuable content in your business blog.
If you have a blog, but are not writing on a regular basis, then it is time to implement a blogging schedule and don't deviate from it. Create an editorial calendar to help keep track of relevant topics that will be published on your blog. You can also use a calendar to track where and when you make content contributions online.
From time to time, it can be a headache to come up with compelling content for your audience. Always remember you are not alone when it comes to building your business. There are plenty of writers in your industry that can give your audience the valuable content they need. Seek out contributing authors to help keep your blog up to date.
3. Utilize Your Local Community
This third tip may be challenging for you, especially if you are a new business owner.
Never be afraid to give away items for a promotion. You do not have to charge people a fee every time they need your assistance.Trust me on this.If you are truly passionate about what you do, then money should never be an issue.Successful entrepreneurs in your local community are generously providing valuable information for free to promote their business. They do so without being concerned about how much money they will make from sharing their success secrets.Your local community is a great place to organize small workshops and seminars. If you suffer from stage fright, then begin with a small class. You do not have to charge people every time they need your help or advice.The useful information in your workshops and seminars will attract future clients and potential business partners.Follow the three must know tips above to promote your business but do it respectively.
In conclusion, the three suggestions above should help you climb the ladder to business success. Promoting your business does not have to be a challenge. You just have to be willing to step up and show the world how valuable you are.
"Why do I need a blog?"
This is a question that many new entrepreneurs ask when they start a business. The reason you need a blog is that it is the number one way to reach your target audience on the internet.
It is highly recommended for you to have a blog and a website for branding your business.
What is a Blog?
Yes, it is a funny sounding word. The word “blog” is actually short for Web log. Not too many people know this, because they take advantage of its short name.
A blog is basically an online diary or journal.
A web log is organized by date and categorized by topic. Blogs are interactive and allow other readers to post their own content, such as comments, to each blog entry.
Are Blogs and Websites the Same Thing?Blogs are more organized than websites, because the HTML is cleaner for improved indexing by the major search engines.Search engines, like Google, absolutely love fresh content. Blogs are updated more often than websites.Blogs have a usually have a huge network of outgoing and incoming links. Links are what you need to rank high in the search engines.Designing a website costs more than blogs, because revisions made to a website usually take more time and energy to set up and to update.
Blogs are a simple and inexpensive way to expose your business online while you are building your business.
Creating Your Own Business Blog Comes with Four Benefits
1. They can help you gain credibility and a long line of followers.
Are you currently in the infant status of creating your own online presence? An effective way to build your authority is to take the opportunities to share your knowledge. You can do this by creating valuable content in your business blog.
2. You can connect with your readers by sharing thoughts, ideas, and advice.
Your blog is an excellent platform to speak your mind and to create a community for your readers. Your readers would love to interact with you.
The content in your blog should emulate your personality. Never be afraid to share who you are and what you stand for in life.
This will keep your audience coming back for more.
3. You can provide fresh, valuable content for your prospects and future business partners.
You do not have to charge people every time they need your help or advice. If you are truly passionate about what you do, then money will never be an issue.
The useful content in your blog will attract future clients and potential business partners.
Successful entrepreneurs freely give out valuable information on their blogs and do so without being concerned about charging people for sharing their expertise.
4. You can provide web links of other websites and blogs that contain valuable content.
Don’t be hesitant to share valuable content from other experts in your field of business. This will give your audience additional resources to assist them with their problems or goals.
Sharing the web links of other individuals is especially helpful in your early stages of writing valuable content for your blog.
You can do this by re-tweeting a blog post or by sharing topic specific articles from the websites you visit regularly.
The four benefits above should be enough to encourage you to create your first business blog.
Your business can survive without having a blog, but you are missing out on a big piece of your target market pie.
That means you are robbing yourself of potential income that will not be made with just your business website.
I have a free guide available, 3 Secrets To A Profitable Blog For Business, for anyone that is interested in building a blog or would like to improve their blog.
I hope this helps any in this forum. Many blessings to you all!
It is a fact that we hire individuals that are authorities in their industry. We are willing to throw our money at them, almost effortlessly.
An effective way to build your authority is to take the opportunities to share your knowledge. You can do this by being a guest speaker, contribute your content to other websites or blogs, and provide your services for free.
Many people would rather amputate a body part than speak in front of a group of people. I am humble enough to tell you that I am one of those people. I am not yet comfortable with speaking to a group over 20 people.
Did you notice the word “yet”?
The only way to get over the nervousness and anxiety is to practice.
You can start small by volunteering to speak at your local chamber of commerce, workshops, networking meetings, or any type of public event to help you with getting more comfortable with public speaking.
If the thought of you speaking in pubic makes you want to pass out, do not panic. There are options available for your voice to be heard in public.
You can host a weekly podcast series and interview experts related to your industry.
Interviewing experts is an easy way to earn points with your online presence, because whomever you interview already has a following.
All you have to do is ask.
The majority will most likely say yes, especially if you stress your willingness to work around their schedule.
Volunteer Your Expertise
This third tip may be challenging for you, especially if you are a new business owner. You do not have to charge people a fee every time they need your assistance.
Trust me on this.
If you are truly passionate about what you do, then money should never be an issue.
Successful entrepreneurs generously provide valuable information. They do so without being concerned about how much money they will make from sharing their success secrets.
The easiest way to volunteer your expertise and success secrets is by sharing your original content.
Contribute Your Original Content
Sharing original content is an effective technique to raise your authority to expert status.
You can contribute your articles to an unlimited resource, the internet.
There are plenty of article directories to submit your original articles. Every article you contribute will appear in the most popular search engines.
Having your name and your brand displayed in the top search engines easily builds your credibility.
You can even submit your articles to several business websites that encourage entrepreneurs like you, to promote valuable information.
Always give your expertise on the blogs and sites you visit on a regular basis.
Since you will be contributing your expertise on several different blogs, it is best to stay organized.
Create an editorial calendar to help keep track of relevant topics that will be published on your blog. You can also use a calendar to track where and when you make content contributions online.
Another place to contribute your content and expertise is in relevant online communities. A rule of thumb is to contribute to communities that you genuinely enjoy.
You can join online communities outside of the business industry.
The options are endless for you.
Oh, by the way, sharing your content does NOT give you a license to spam. That really pisses people off because it seems as if your motive is only to blast your business. Doing so is guaranteed to have a negative effect on building a reputable online presence.
It is okay to promote your business but do it respectively. Follow the rules and regulations of the communities you join.
In conclusion, the three suggestions above should help you climb the “online presence” ladder.
Raising your authority does not have to be a challenge. You just have to be willing to step up and show the world how valuable you are.
Is taking your 2 year old to Chamber of Commerce events the norm for you?
Do you think that you are the only one that plans your online marketing around your child's nap time?
Does your definition of paperwork also include pottytraining?
I am a stay-at-home dad who also runs a full time business out of our house, so that my wife isn't forced to quit her job and so I can get out of the 9-5 rat race, and more importantly, so that my daughter knows who her dad is and I am not someone that she sees leave in the morning and then right before she goes to bed at night.
I've set up this group as a support group for those in my situation or planning on getting into my situation. Don't get me wrong. This is not a situation that I would change for anything, I just know that I have things that I have learned and I know there are things I have yet to learn. Maybe we can all learn together.
Drop me a line.