Many of our professional relationships are developed through presentations at health conferences, legal conferences and many other situations. One marketing prospect is to assist with the registration processes at legal seminars which may pertain to medical issues.
I have recently updated my website and would like honest input regarding the layout and overall structure. It is hard to judge myself!
Shelley Gilkey, RN, CLNC
Hello! I`d like to proudly introduce myself as another successful CLNC!
One of the best networking resources I have found was through a yahoo group, believe it or not! It`s known as LNCExchange. This is not only a large network of other legal nurse consultants, but a compilation of others in various aspects of the medical field along with several attorneys. I believe the last count was over 800 members.
Your input on particular case scenarios proves to be a valuable asset in this forum. The collaboration between peers is an informative and educational jackpot! There are many discussions related to various health topics, case scenarios and policies that may have impact on the potential outcome of a case.
I have relied on others in the group for ideas on marketing strategies and more, considering my newly established business needed a `boost` in the right direction as well.
Regardless of how professional your website may look, the key to aquiring clients is through the sound of your voice.
As for myself, I had sent out many information packets, followed up with phone calls and finally established an invitation to speak at the local attorney bar meeting. In doing so, I presented my material with a face, a smile and the attitude of determination that you cannot convey over the internet.
One of my next ventures, is to aim my marketing in another area, sending out invitations to a conference pertaining to "...the utilization of CLNC`s in your practice and the substantial impact they make on your case." I have booked a conference room at a local hotel that is convenient for the attorneys not wanting to travel a great distance. Since all of the ammenities are provided by the hotel, it is rather cost efficient and a great way to meet new attorney-clients! I will raffle off several gifts that are appealing to their needs, perhaps briefcases, medical books, and a free narrative report. Attendance gifts will be given also(coffee mugs and pens with my company name and logo).
I wish you the best success in your career!
Shelley Gilkey, RN, CLNC