Founded in 2004 by Kim Hunter, an IT and software sales and marketing expert, SPS supplies outbound sales development calls to companies in the software, technology and life science sectors. Over the past 4 years SPS has experienced tremendous growth and success and is now looking to the future and how it can brand and position itself for even more growth by becoming a key player and expert in the lead generation field.
Today SPS is focused on creating a union between marketing and sales in order to create more successful and efficient sales programs.
Do you have any website analytics installed (and I don`t mean the general stats that come with hosting)? If not, I strongly suggest you get some. The problem could be with your actual sales process. However, you`d need to know some specifics about your visitors and their activity before you could know. Looking at your analytics can help you determine at what point those visitors are leaving your site so that you can work on those weak spots. You won`t know anything though until you have some solid data to analyze.
Also, 30 hits a day isn`t necessarily the best count in terms of traffic, unless those 30 visitors are unique and coming from a direct search for what you`re offering. As far as I can see, your site has no meta tags whatsoever. Your site doesn`t even have a title tag, and this is what search engines look for to be able to index your site. You may want to look into adding a title tag, description tag and keyword tag for each of your important pages so that you can at least be indexed. Other than that, it depends on what you`re doing to market.
Main things: get some meta tags going and get some website analytics installed. It`ll be hard to determine what the problem is without those.
I have never been fond of PPC advertising, and those feelings haven`t changed recently. I feel that for the money that is spent, there is just too much risk involved for the average small or home-based business. The issue of click-fraud is still a big one, and until there are measures set in place to guard against such (and how could there be with so many potential competitors out there), it`s just too big an issue to ignore.
Also, I am a firm believe that people will click on literally anything. It doesn`t mean that they are truly interested in what you have to offer, or that they`ll even stay on your website long enough to get your message. Even I sometimes click on ads just to see what they`re about, but hardly ever with the intention to buy unless I was really, truly looking for what they offered.
If you`re looking for something with a similar structure to PPC, but which has more potential for success, I suggest something like Pay-Per-Call advertising which charges based on potential customers who call you rather than simply clicking on an ad. You get the same kind of sponsored link exposure as traditional PPC, but in my opinion more targeted leads from your campaigns and a better chance at closing sales. Even advertising which charges you per impression rather than per click, because there`s a better opportunity to manage your budget than with fluctuating click costs and bids.
In all, I`d advise staying away from PPC campaigns that are run straight through the search engine itself. There are plenty of programs and sites which now offer placement in sponsored links for a flat monthly price (Merchant Circle and Ziggs are 2 such sites). There are also sites which will create & manage campaigns for you at prices starting around $99 a month (take a look at WPromote for more info). Hope that helps!