I`m a career coach/entrepreneur with a background in technology and psychology.
My life`s mission is the develop of The Oxford Program, an online career guidance program for adults who want to uncover the big answers: what do I want to do with my life? what is my natural vocation?
The present audience is primarily adults seeking career change, but it has applicability in corporations (career development, outplacement) as well as schools.
The Oxford Program is currently way below the radar, and I`m always looking for potential partners who know marketing/PR to take T.O.P. to the next level.
Thanks, everyone, for the feedback.
I realize that the student site looks different from my main site. I haven`t cared much since most people don`t go to the student site.
So, I`m focusing on the adult stuff.
The products are:
Oxford Career Aptitudes Program (CAP). Mainly an advanced, thorough career testing package for adults (can also be purchased by students).
Oxford Program of Career Change. This is a holistic, longer process for adults.
I`d be greatly appreciative if you could comment on what`s wrong with the copy.
CraigL: You mention that the Learn More on the home page should go to a page with a "click here" for my two programs. Doesn`t it do that already? I guess I`m a bit confused about what you`re suggesting there.
I`ve recently revamped my site and business to promote two primary product/services. I want to see if my changes have resulted in clear offerings and information architecture and usability, or NOT.
Thanks in advance for your thoughts!
Site is: http://www.theoxfordprogram.com
I`ve heard others talk about being too much content. But then I look at really successful sales sites and see really long pages and mine doesn`t feel too long.
But, let`s assume that there`s too much content. My fear is cutting out that muscle and leaving the fat. What would I cut out?
It would be very helpful if you elaborated on the message that everything was "bonafide". Can you point out an example?
Thanks for your reply.
I can`t really compare to others, you`re right in my assuming they`re lower than most.
90% of visitors don`t click on the Students section (which is essentially a very different site). So, while I understand the issue IF people went there, I`m not really concerned with that.
I put the pop-over recently, since I`m testing different methods of getting leads. I noticed that most internet marketers use these, so I thought I`d try it out. My guess is they`re not working, and maybe hindering people.
Thanks again for taking the time to visit my site and supplying comments.