Get ready for the newest fashion company created especially for the Myspace generation. Groove Rock Gear www.grooverockgear.com with a mix of fashion, music and social consciousness, by using sweatshop free garments, high quality materials and a little bit of groove.
We are not your typical clothing company we are doing something different! Groove Rock Gear will use its unique designs to fuse music, fashion and charity together to create the ultimate brand of gear designed by people from the entertainment, fashion design, and cosmetology industries. All three areas make up fashion today and we are set to provide the complete look from head to toe.
Not only have we tied fashion and music together but also, Groove Rock Gear gives back! You buy a shirt...we give a charitable gift. Simple. Groove Rock Gear is out to change the worldview on business. Every company can make a difference, are you ready to feel the rhythm?
There probably should be at least a yearly convention for all participants..part of the reward for reaching certain subscription goals etc.
Craig, since your a writer you definately should participate if this idea is approved and takes off.
One more thing. Have a startupnation contest to find the perfect name for the new magazine and have members vote on name. Then purchase company domain name.
Creating a new business is tons of work. Anytime you can add some fun and community involvement to a project it makes the hard work worth it.
The steps to get started on this include a magazine publishing plan and business plan, graphic designer to develop brand logos, webmaster, tons of freelance Sun member authors, photoraphers, a marketing expert, publicist, team to review articles submitted, sales reps for advertising, a finance person to raise funds & handle finances, art director and production manager.
"Research institute MRI reports that 84 percent of adults read magazines. Thats a huge market...According to Husni (chair of the journalism department at the University of Mississippi), average profit margins for magazine businesses range from 10 percent to 30 percent" according to Bob Schustedt on magazinelaunch.com
It is possible to create a virtual company. I did and its going great. I met my business partners on myspace and we floated ideas back and forth via email. Once we had a great concept of creating a socially conscious rock and roll clothing line, we developed the business plan and created our online e-commerce store.
The trick to having a successful company is having a team of experts or people willing to become experts in the industry chosen. All the team members need to not only pull thier weight but be passionate about the corporate concept. Rather than go off on a tangent with a new type of business start with something close to home..i.e. a business that Jeff, Rich have a good background in first, then expand to other ventures.
To give an example of this I helped develop a bunch of online flower companies for fortune 500 clients and such like Home Depot etc. I never met the team at Home Depot in person, just conference calls and we created a virtul online flower division. Home Depot already sold a lot of flowers in thier stores and it made sense to offer that type of product to customers who visited thier online store.
A business model that would make sense for SUN would be a SUN magazine. The magazine can be available online and in print. The members of SUN could be the contributing authors of business content with Jeff and Rich being the executive editors. To see a good sample of an online magazine go to Polo.com and click on magazine. Ralph Lauren turned his fashion empire into a lifestyle brand. He is providing content and even a polo.com tv
What is it that SUN members do best? Participate in discussions, blogging and appearing on the radio show.
Revenue can be generated from selling ads, partering with companies for corporate sponsorship like Amazon or Barnes and Noble. Banner ads online. future initiatives could include an online tv show or talk show on a network like PBS.
The best thing about this idea is that all current Sun posts etc can be used to brainstorm story ideas for the magazine turning sun into a full fledged media company.rocknroll3332006-10-14 14:55:4
For anyone who can answer --What are the pros and cons regarding do-it-yourself sites (that sound like something I might be able to handle) vs. hiring a web hosting service? Who owns the domain name? I don`t even know what questions I need to ask! Anyone`s input would be appreciated.
You can buy a template and modify it checkout www.templatemonster.com. Good for beginners but you need to know how to use dreamweaver and photoshop. If you dont want to learn those you can find someone to custom build you a 5-7 page site for a couple thousand.
Domain names: Buy your own name. You will own the domain and are responsible for paying fees on an annual or term basis. I usually buy domains in 2 year blocks. I like www.aplus.net to purchase domain names because they have live support if I need assistance.
You have to have a web hosting service to host your website. Startlogic is fantastic. Yahoo also has a good host solution, but I prefer startlogic because of the price and service is phenomenal. www.startlogic.com
Thats all you need to create a killer website. You need someone or to hire someone that knows HTML, Flash, and Photoshop. If you hire someone make sure they teach you basic website updating skills so that you can handle content changes on your site yourself.
Hope this helps.
Ive seen tons of posts in the forum about starting a clothing company.
Here are some key things you need to do, as each year there are thousands of clothing startups. Those who make it have a few key things in common.
1. Dont think you will make money with only online sales. Have a second strategy. (retail, wholesale etc.)
2. If you are going to open a store, raise funds to open at least two stores..making your clothing company a chain. Do NOT open up only 1 store. You want to be able to franchise or own all the stores when your brand takes off.
3. Even if you only have a cart in a mall, open up 2 locations to make your store a chain... see the pattern?
4. Get an internship for a company that you would like to emulate. There is nothing better than short internships. You get experience, and something to add to your resume...giving you instant credibility.
5. For wholesale orders find a fashion sales rep to pick up your line. Provide them with samples, line sheet and order form. Some reps will work for only commissions, others require a salary plus commission mix. Make sure they have contacts in the fashion industry and experience with lines similar to your own.
6. Find out who you "hang with" - There is nothing new in fashion and fnd out who your competitors are. Get your sales rep to target the stores other companies are already in. You can create your own store list by visiting the sites of your competitors and looking at what stores they sell to.
7. Create a unique brand. It can be a simple logo or a theme.
8. Go to industry trade like MAGIC. www.magiconline.com
9. Speak to everyone you can who is in the fashion industry. I have found that talking with small boutique owners is the best way to pick their brains on any fashion questions you may have.
Good Luck!rocknroll3332007-2-1 3:42:13