Background in professional Sales & Marketing since 1995, most recently as an Account Executive with Sprint-Nextel. Happily, I`ve made the transition from sales grunt to visionary entrepreneur over the last several years.
I believe the best sales jobs are those where you have the most control over your earnings potential and where YOU call the shots.
Social Media is on fire right now there's an urgent need amongst small to medium-sized businesses in particular to retain Social Media Managers. I checked it out and according to PayScale.com the average Social Media Manager earns between $35k/yr to $59k/yr for qualified vendors.
So why not develop some highly marketable skills and sell YOURSELF as a Social Media Manager.
Then start pluggin' away in your local market.
To your success,
Bears repeating, thanks Tony...
Great advice for sure. Some more tips:
1) Find out who the influencers are
Engage with Influencers in your industry. If you don't know how to find them use the site http://weflollow.com We Follow is a twitter directory that displays influential Twitter users by keywords. I suggest that you also list your own business in there for up to 3 of your main keywords as well. Follow the influencers in your field and engage them in convo every once in a while. It can help with your credibility among other users
2) ONLY TWEET VALUE
Had to put that one in all caps. One of the problems with Twitter is one of the best parts of Twitter. That is the fact that anyone can blast anything that they want in an open forum setting. This has enabled legions of spammer everywhere to push their products all day long. So you should do the opposite. Rather than push your product with every Tweet, you should tweet valuable content that your target audience can benefit from. If you have a blog (which you should) you can syndicate your posts very nicely on Twitter. After you prove that you are a value tweeter, then you can slip in a product promotion every now and again. Trust on Twitter is hard to get and easy to lose so don't blow it by being so quick to promote yourself off the bat
3) Use URL shortners to track effective tweets
When you tweet out a link to your site or another site, you should use a URL shortner like bit.ly. Bit.ly is great because of how much data they let you track. You are able to see metrics like the amount of clicks each URL you post gets. This allows you to start to see what type of content that your followers like to see. You can then post that type of content more often and bring more value to your followers.
4) Be consistent
Twitter is one of those tools that is easy to forget about for a few days and not use that often. Fight off the urge to skip days and be consistent with your posting. It really doesn't take that long to be effective on Twitter. You can manage a successful account in as little as 15 minutes per day.
5) Find Your Target Audience
If you are using Twitter for business then you want to make sure that no tweet gets wasted. You are a busy person. Use tools like Twitter Search and Social Mention to find out what your audience is looking talking about.
In Twitter Search you can enter a keyword term like "small business marketing" into the search bar. To go more in depth you can also see who on Twitter is asking a question about your keywords by adding a question mark at the end of your search "small business marketing ?" This search will bring up only results that are questions that are being asked about small business marketing. To get even more in depth, you can filter out any results with links attached by entering a minus sign (-) http. For example "small business marketing ? -http" Now you will only see results for people asking questions about small business. This is VERY powerful. It allows you to see the questions that your target audience is asking NOW.
Social Mention is a social media search and analysis platform that aggregates user generated content from across the universe into a single stream of information. It allows you to easily track and measure what people are saying about you, your company, a new product, or any topic across the web's social media landscape in real-time. Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc.
Enter in your search query, then select "Microblogs" and hit "search." You will be get info about who is tweeting using the terms you entered. Check them out - some may be people in your industry you may want to network with, or loyal customers you want to thank. You can also use it as a customer service tool to respond quickly to people who are saying negative things about your busine
Hope this helps!
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We have a client who is running a forum on a niche subject. The forum presently has 18,000 members and receives 3000 visitors per day. The forum is run on vbulletin software. The client`s business model has so far been advertising (adsense). But the earnings from selling these advertisements are very low. They are now looking for alternative revenue models. What are some other ways an online forum can generate revenue? -------------------------Josh ------------------------ VMG BPO Outsourcing Services Company Virtual Assistance |24 X 7 Customer Care Services www.vmgbpo.com | Tel: 1-800-961-8531
Interesting however, I believe the writing's on the wall where Google's concened. They've effectively shut out affiliates through the evolution of their business model. In other words, they'd rather court big business and that too presents some challenges for them as evidenced in their stock price (down about 20% since Feb)... Hint: Facebook is Replacing Google for Mom 'n Pop.
Agreed, and as I point out in my latest article here, this direct engagement with customers as a business/brand owner can be like a balancing act on a tight wire. What I mean is, we business owners have to realize the speed and potential of Facebook. This can act as a positive or negative force; hence the need to identify opportunities and pitfalls before you actually set up a Facebook business page.