take a look at the little history since 2000. This is to help you draw a round figure of what you are looking for , by comparing these-
“In the third quarter of 2000, online advertising shrank overall for the first time, dropping 6.5 percent, to just under $2 billion dollars. The average price of a banner ad toppled from a $50 CPM to less than $5.”MediaPost
“CPM = $10 (a typical rate for general, not-very-targeted websites)”WilsonWeb
“The general consensus seems to be that the average effective banner ad CPM today is somewhere in the neighborhood of $10.”Content Intelligence
“Today, you can buy a run-of-network banner for $2 CPM or less”Clickz
“CPMs (cost per thousand impressions) have sort of found the bottom’ said Gary Stein, an analyst with Jupiter Research. The average Internet CPM is now $1.13–down from a year-2000 norm of $4 or $5, and when some very targeted sites enjoyed as much as a fat $100 per CPM. ”AllBusiness
“As of 2004, prices range from $1/CPM for a run-of-network to about $50/CPM or more for specialized targeted runs”Wikipedia
Fifty-five percent saw prices rise for run-of-network inventory, even though as much as half of available inventory on larger networks such as Yahoo! remains unsold, or goes for as little as $1 to $3 CPMMedia Buyer Planner
Judging by the conversations I’ve had with various publishers and agencies I’ve been communicating with over the last 12 months,- prices average have been anywhere from 20c for very untargeted space, e.g. general social networks; to $20 CPM (and higher in some cases) for highly targeted, top shelf sites
I often kick myself for not having started Taming the Beast.net just a couple of years earlier than I did. I think it was December 2000 when I started getting into affiliate and general web marketing seriously - just as the crap was really hitting the fan - brilliant timing :). Ah well, it was positive from the viewpoint of wading into the digital bloodshed, learning about the mistakes that others had made and then trying to avoid the same
Hope this will help you estimate.
When trying to pimp our blog or web site, most of us provide a link to our home page — our main URL. But if you`re looking for the almighty SEO (search engine optimization), or just trying to get more subscribers, consider linking to more relevant pages or posts.
When you are providing a link to your site, consider where the link will be posted and who will be seeing that link. Choose the absolute best and most relevant post/page on your site. For example, on my personal blog, I discuss parenting, homeschooling and blogging/tech. If I`m going to get a link from a tech-related site, I might give them the URL to my "blogging" category instead of my main URL. Linking keywords to related content within your own site is calleddeep linking.
It`s important for SEO purposes to deep-link to your own content from your own posts. Check out Nathan Rice`s article, Ultimate Guide to WordPress SEO - Deep Linking. But deep linking is not just for SEO:
social suggested media books-
an hour a day
Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!
by Paul Gillin
Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online
by Warren Whitlock and Deborah Micek
Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing
by Jim Tobin and Lisa Braziel
SocialCorp: Social Media Goes Corporate (Voices That Matter)
by Joel Postman
try these, and also search a list of social media books in amazon.com, it should be useful.The best way is to check out for particular topics and then search for the books.
For that little chunk of money needed, the best thing you can do is approach your banker, Talk to the manager and try to convince him. Trying elsewhere without a credit score would be next to impossible.
good luck steve.