I looked at the site, and I like the product. I've been thinking of pulling a group of guys I go to school with (a few graphic designers, web designers, and writers) together to help with web development. All of them are very talented but untested. If you'd like help lets talk more.
What I did to "start" (its really just been a money pit thus far) my web based company was look at the domain names I could get. My partners and I eventually settled on a name that was available and free, except for hosting costs. I think that going about something this way can save you a lot of problems in the long run when (hopefully) your successes lead you to bigger things, one being a big and beautiful website that not only describes your services, but also has your company name between the dots.
As long as you have a pronounceable and short enough name, I think anything will do.
I hope this helps.