Yes, I used all of those type sites. PR Newswire, PR Today, Free-pressrelease.com
there are so many ...
I find it best to submit to all of them. In addition to strategically targeting different publications that are specific to your product, as I have recently discovered.
mymobiminder10/23/2008 1:07 PM
Well I hadn`t ever thought of it that way, because up until recently, I didn`t have much success. I had read a lot of books like "Think and Grow Rich", "The Magic of Thinking Big", "How to win friends and influence people", as well as many books by John Maxwell. I`ve started a few companies some with minmal success. I`ve worked hands on with several clients to develope successful radio campaigns since that was my first career. But without a ton of success in my own businesses, I didn`t think my advice would hold much value. So I had never thought of putting a cost on my humble experiences. LOL.
Thanks for the encouragement though.
I pretty much follow what Melanie said,
when I used to write commercials for my clients on radio I would always steer them away from super selling the product or service, and focus on the emotional response to the use or dis-use of the product.
I use this same emotional approach when I write press releases.
Not every press release is a hit, but I feel if I can get to the "heart" of the matter with the author or editor, then I have a good chance of getting the reader to do the same, and in the end sell product.
But, I am not a PR expert.
You are right, I have been very busy, but I always try to make time to read the posts. I`ve be here in spirit.
I am actually working on some of the SEO stuff that darbyDarnit spoke about. It`s silly, I have done so much to help other people in the SEO department, and I always forget my own stuff. LOL.
To answer your question, I did write my own release, I have always written my own releases. I don`t have much experience other than writing them for my businesses. But I worked as a copy writer for a radio station for about 8 years, before getting into my current field. So sometimes, writing a press release can be like writing a commercial. You`ve got 60 seconds to sell the product or business, so I work with a less is more approach, never writing more than needed in my releases.
I also work a 9 to 5, as an Interactive Techinical Director for a cluster of radio stations. So that plus my now very busy business, I`ve been riding the caffine train.
My next steps, for those playing along, is like the many suggestions here say, ...
1. maximize my success by employing SEO tactics like putting links to press exposure on my "what`s news" section.
2. hit the facebook/social network path by forging friendships and marketing buddies.
3. start making a list of targeted venues that I can send my next wave of PR to
4. take a nap
5. consider the best form of advertising to give me the best exposure for the best price, (no point in throwing money away), Adwords , etc.
Thank you to everyone for your support and I am glad to have inspired so many. I love being a part of this team.
And PriorityMediaMatt, send me a message or an e-mail and we`ll see what we can do about a comp. I believe in free samples, there is no better advertisement than a user that knows the product works.