Hi everyone! My name is Matt Corbett and I am doing some marketing for an inventor whose products helps OTHER inventors with their market research. If "moms" are in your target market (they are, after all, responsible for over 80% of consumer spending), this service can be a huge help for your invention.
The inventor's company is called InstantQuest, Inc., and the product is called QuestionMoms (http://www.QuestionMoms.com). At a relatively cheap price (compared to other online survey prices), you get a survey of 100 moms, all of whom you can profile to be your target market.
You can write your own questions or follow an online template. The survey goes to the panelists of moms for responses and then you get a statistics-filled, yet easy-to-read report of the answers. The template surveys are designed to help you identify market need, set the proper price point, obtain reaction to marketing descriptions, and test product images and packaging.
Also, if your product is geared towards moms and your results are very positive, you'll be invited to participate in InstantQuest's other program, called Mompact. It is a Direct Sales program where you receive a seal of approval, free business support, and are featured with other great mom-invented products.
The amount of information you get out of the survey results really is fantastic. You can check out a sample report at http://theiqmom.files.wordpress.com/2011/12/diaperbuds_results.pdf.
If you have any questions and/or want to learn more, don't hesistate to send me an email at IQLead@gmail.com. I would love to help any inventors get some quality feedback!
I would say that doing market research before spending too much money on prototypes and other expenses is a great place to start.
Might I plug the company I'm consulting for, and suggest QuestionMoms.com? It is a site where you pay a small fee (compared to other survey sites) to get responses from 100 different moms (you can specify your target market). You can write your own questions or follow an online template. These template surveys are designed to help you identify market need, set the proper price point, obtain reaction to marketing descriptions, test product images and packaging, etc.
In return, you get a huge report of answers. You can see a sample of this type of report at http://theiqmom.files.wordpress.com/2011/12/diaperbuds_results.pdf. If you have any questions, you can email me at IQLead@gmail.com . I'd be happy to help if you decide to check that out!
Good luck with your invention!