Marketing is hard to pin down. For restaurants, do coupons work better than other forms of advertising? That is what we have had the best response from. Currently, we have a 15 sec ad running at the local 12-screen movie theater. They run between the movies. I am thinking of offering a freebie when they mention the ad.
Thanks for the input. We do have some of your ideas in place. We are trying to figure out a way to track our customers. Maybe have a short survey to fill out and get a free coffee. We are advertising in the local 12-plex theater. Running a video ad in between movies. Seems to be bringing people in to check us out. We do believe we have better customer service than the local ice cream chains and very good locally roasted coffee. We have trimmed back the "deadwood" in our work force to see if having the owners here all the time makes a better impression.
My husband and I opened an ice cream/espressso/gift shop in a new building in a growing rural area. After 8 months, sales are down, laying off staff and wondering if we are going to make it. Had a similar biz 5 yrs ago that did ok. Sold it to be home with busy teen. That store was in a seasonal tourist town. The draw for this area is consistent business with other local companies and large neighborhoods nearby.
Customer comments are very positive. Still meet new customers daily. Is this normal? Our previous store was turnkey, long history in that location.