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Try to increase your community to promote your website to social networking websites. Always share updates on social network not only your business promotion material there, but also share other interesting post related to your business.
I prefer to go for quality search engine optimization. If you put effort build 100number of irrelevant back-links to promote your website in one day, but Google will only recognize 15 back-links. Now if you are creating 30 quality back-links in a day and Google will recognize 25. So moral of the story put quality effort to promote your website online.