I would suggest thinking about your service from your potential customer`s perspective...what is the benefit that they get from hiring you?
Then think through how you might get your business name in front of them. Most often, small businesses overlook the power of having a strong community presence by writing a few how to articles for your local community paper.
Most often, people sit down with a local community paper, or newsletter and scan through many of the articles. This way your potential customer market can become familiar with who you are and what you have to offer them.
Also, some networking professionals have gotten their business noticed by giving specialized speeches or workshops in their communities.
Your goal is really to get your local market familiar enough with your service that they think of you when it is time for networking stuff.
And...if you follow all of this up with a strong web presence, then you will increase your odds of success tremendously.
Best of luck to you!latarsha2007-8-22 18:49:19
It`s really about designing your business to address the pressing needs and frustrations of your targeted market by1) packaging your passion and expertise into a product or service offering 2) that drives a targeted, clustered niche of people absolutely wild 3)because you used your business to lighten their stress load because you were able to *solve their problem* make them feel better, or*..both
My business idols are Disney and Apple.These businesses were started by visionaries who had enough strategic guts to stand on the edge of innovativeness and create something that still exists and stays close to what they imagined.
I`d have to agree the 12-hr/7day work schedule will eventually lead to burn-out and an eventual mis-use of your time and talents.Starting, managing, and running your business is about figuring out how to optimize your use of time. So what I`ve had to resort to is creating a long-term and short-term strategic action plan. Then I work the plan.When I find myself overworking some element of the plan, I step back and re-assess my strategy and eliminate a lot of the activities that add no value.Also, I create a success-measure. A challenge to get Activity X completed within X hours. This gives me a goal to shoot for and a reward at the end of that goal.It`s really about keeping an eye on ensuring that you run the business and not have the business run you (which ends up happening more than I`d like to admit).Just a thought...