Everyone with whom I speak, that is SCORE, SBA, fellow small biz people,
thinks this is an idea whose time has come, but...
And that`s where the idea falls apart - at the "but". Like us, none of these other folks can envision a path to take this target market from prospect to customer. The general consensus is that
1) they`re not taught to be strategically-focused
2) the concept is too vague
3) they have too many other constraints on their time and money.
So, lacking any clear indication that this idea can make money, sadly I think I need to shelve it for now.
Thanks for your input.
I`m stuck. I think I have a really great idea (don`t we all? ). Friends and family think it`s a good idea. I emailed a SCORE rep who noted,
"I feel that there is a need for the service you propose and that you are apparently well qualified. A service that would help small business people spec their requirements
and evaluate bids would be worthwhile. However, over the years I have
seen several people try to provide such a service and none of them
lasted. Evidently it is difficult to convince small business owners
that they need help. My only suggestion is to do some market research on your own."So, here`s the idea: I want to provide strategic information technology planning services to small businesses. That`s a mouthful. So, I jokingly call it CIO to go. I have a 5-step process that I use to assess and evaluate their business. I then recommend solutions, help solicit bids (create RFQ`s, evealuate bidders, etc.), document the whole process and train the client on what I did and how they can repeat the process themselves periodically.
Please let me know what additional details I can provide so that you are able to provide me with an objective view of my idea, it`s perceived viability, and -- most important to me -- concrete ways to educate my target market on why they would benefit from my service.
Ask anything you want. I`ll tell you all I know because I have nothing to lose and everything to gain from your help.
Thank you so much.
Ha! I had no idea that my musing would evoke such a response. I appreciate everyone`s input and urge folks to continue commenting. Especially others like me, the "Gappers" (I`ll copyright that one) need to find our own parcel on the saeculum landscape (thx CraigL, love that word).
I know stating "50 yrs old = Boomer" is convenient shorthand, but it`s a fallacy. Why do I care? Because it`s the category I identify with, and I will turn 45 this year. I have more in common with Boomers than with Gen X`ers. Maybe it`s just me, but I sometimes feel dismissed because I don`t fit conveniently into either category.
Anyone else experience generation gap?knowable6/22/2008 7:33 PM
Ok, ignore that last post. I`ve completely revamped my letter. Here it is:
~~~~~~~~~Dear Reader:Want To Know 5 Simple Steps To Learning The Secrets Of Every Information Technology Strategy And Save Over $200,000 Per Year?In 2007, CIO Magazine interviewed hundreds of Chief Technology Officers (CTO`s) throughout the U.S. It discovered that 82% of them described their biggest activity for the upcoming year as "aligning Information Technology (IT) strategy with their business goals." The magazine also learned that most of these executives earn an average of $237,360 per year (but more on that later).
does that mean to you? If the majority of CTO`s who manage Fortune 1000
companies believe IT strategy is their biggest activity, shouldn`t you
feel the same about the role of IT in your business?
But what does IT strategy alignment really mean in lay terms? It means
choosing the right solution that will focus all of your technology
assets on achieving one goal - moving your business forward. This is the essence of the right-sized technology solution and these 5 simple steps, my IT Strategy ABC`s listed below are the basis for every IT decision made.
The right-sized technology solution saves you time and money. It frees you to run your business more effectively and efficiently. Here`s how:A business with the right-sized technology solutionoperates more efficientlyreduces costscreates happier, better trained employees who are better able to advance their careers creates more loyal employees reducing turnover and human resource costs...
which creates more free time and money allowing the business to focus on:increasing its credibilitygenerating salescreating brand awarenessand developing more products and services
am Joe Business-owner, owner of Company X. I focus solely on providing
executive Information Technology (IT) planning services to small
businesses so that your technology "just works". I am a local business
owner with eleven years IT consulting experience.Planning for change equals success
Despite the accelerated pace of technological change, successful businesses understand that change is necessary and find ways to adapt every day.
CBS switched from radio to television and Apple just unveiled its
latest version of the iPhone (a far cry from their flagship product,
the Macintosh computer).
Were they afraid that their huge investment in the unknown would fall flat on its face? You bet they were. But...In the right hands, technology was the perfect tool
You can bet that every successful business has someone they can trust
guiding them through the process of walking into that technological
unknown. They guide and advise the company leaders through
technological changes that, as stated before, focus on one thing -
moving the business forward. You can have what they have, too, for less money than you think.Technology is too <fill in the blank>Technology is too: expensive, complicated, disruptive, difficult, etc.
Wrong! Only technology that`s ill-suited to the task is any of those things. Have you tried removing a standard screw with a Phillip`s-head screwdriver?
is simply a tool. If you have the right tool for the job, then your job
will be completed more efficiently, effectively, cheaper and faster
than ever before.
Company X does just that. I provide the knowledge and experience to help you plan all your IT strategy using my 5-step IT Strategy ABC`s:Assess existing technology: Audit your current systems.Build strategic focus for IT use: Ensure that the strategy fits the vision.Create Strategic Guidelines: Outline your principles for achieving your vision.Develop Architectures: Draft the plan.Engage Initiative and Projects: Implement the plan.With this 5-step process, Company X can fulfill your desire to have the services of a Chief Technology Officer for thousands of dollars less than it costs to hire a full-time CTO.Company X - Smarter Consulting Starts Today!Now,
you can access all the benefits that Information Technology offers --
automation, reduced costs, increased productivity, and knowledgeable,
loyal, happier employees. All you need to do is call xxx.xxx.xxxx for a free consultation (a $200 value).