I am developing an indoor high performance go kart racing business. This business will serve the retail market and corporate event market. The concept is "arrive and drive". My customers range from young teens to adults, but all are looking for the thrill and adrenaline rush of racing but without the investment and potential dangers associated with auto racing. The center will feature a challenging track as well as meeting rooms for company functions, client entertainment, & product promotion
Hmmm...Never even thought about register tape. I think it could be a potential adjunct to a number of different awareness solutions that I have in mind. I guess my biggest concern is the fact that I never see these ads myself and I fit one segment of my target market. However, for the kid connection it looks potentially promising. Who can I talk to?
One of my main target markets for my developing business is kids 7-17 years old in an after-school racing camp/league. I know my geographic footprint for this market, but need to find an effective method of spreading the word to this audience outside of cable TV and kiosk marketing in entertainment malls.
One of my ideas was to work with a high school teacher friend of mine to develop a physics/science class syllabus on the g-forces/energy transfer/etc of high performance go-karts. He could help me promote this as a off-campus project promoted by physics/science teachers, thus spreading the word effectively. Once they are in the race center, the word of mouth advertising begins!
I`d like to do more. Should I promote through local stores that serve this audience (and their parents)? The results would be somewhat difficult to gauge. Perhaps some tie-in to driver safety promotions/assembly within schools? I am brainstorming ideas, but I need to be comprehensive to make this soar.
Thanks in advance for your ideas!jimbuck2006-10-24 14:12:25
In my developing business, I see a great deal of opportunity in developing co-op marketing with businesses that share my targeted customer. Similar to shared internet links, this is more about local businesses helping to drive traffic for one another.
In an example, I am hoping to convince local auto dealerships to provide a "halo" or a tricked out example of one of their cars (with their dealer name prominately placed) to add ambiance to my indoor kart racing center. In turn, I am eager to provide promotional laps to those customers that come in for a test drive for that dealer. We both get something out of this (me: traffic, them: test drives), but I am really struggling with how to quantify the deal. Maybe it is a straight trade, maybe not? Any ideas?
Also, I`d like to enhance my revenue with advertising in my center. It`ll be a very focused target market of action "x" games types, so I am sure it`ll be attractive to some businesses. But what to charge for this is a mystery. Any thoughts or benchmarks that you know I can work with?
I think you`ll need to be specific on what kind of credit you need and for what. If you are looking for money, then the section on fund raising in SUN could be a good start. Otherwise, if a supplier will not give you credit, shop around. My 20 yr experience in business credit tells me that approval rates for net 30 day terms is very high 80%-90% in the trade credit space. Usually it is not a "no", but a conditional "yes".
This is a big difference from financial services (banking/leasing) credit where approval rates are much tighter (~40-60%). Sometimes you`ll find that captive leasors (leasing companies owned/operated by the manufacturing company), are more in tune with helping the customer finance the purchase and their approval rates are a bit higher.
Be persistance and you can get B2B credit!