There are two important points there:
1) You absolutely must have a strategy to disarm sales resistance in your prospects if you're selling 1:1.
2) When we meet someone new, we subconsciously look for proof they're like us (and not a threat to our existence). Maybe that looks like "I have two kids too" or "I was just in ." Once our lizard brain gets that confirmation, it's much less defensive.
I've found that it's best when the prospect asks you what you do on the 3rd question. That's when you unleash your Unique Selling Proposition.
Have you started selling yet?
Selling to kids is a complex sale because you're selling to both parent and child. One of my businesses is a music studio, so I know this market well.
If you're expecting the child to find the website, you need to give her the exact language to use to persuade mom to spend the money. If you're marketing to mom, you need to give her a value proposition (why it's cool) for the child. Each wants something different, and the copy needs to reflect that.
Offline-to-online sales funnels are hyper effective with this audience. If you're in a cash crunch, paid media is going to be too high-risk for you at this stage. Goose your network and look for joint venturing opportunities. If you don't have a list of your own to sell to, sell to someone else's list and give them a cut of the sales.
Gerlinde,Joe Polish is *the* guru on cleaning service marketing. You should check out his info products... particularly the Piranha Marketing system.Ironically, I'm consulting a cleaning company tomorrow. It's a notoriously offline market.
In marketing, diversity leads to stability. The more effective marketing channels you use, the better.
Depending on your market, don't overlook offline content. Offline-to-online sales funnels tend to be hyper effective. Are there offline magazines your target audience reads? If so, drive 'em to a unique URL where you can track the response.
Your market isn't validated until you've actually sold something. Hypothetical questions prompt unreliable data. People lie. Sales figures don't lie.
Try to sell someone other than your friends and family on the service. If they go for it, explain that it's not quite ready yet, and that you'll put them on your pre-sale list. If you can consistently sell it... launch rich.
You don't need a survey for this. What *would* help you is a copy of last year's SRDS. It's the consumer spending index that our government puts together every quarter. Find out the size of the market, and how consumers are currently buying.