How easy and affordable is Magazine Distribution? I am a collector of 1:64 scale diecast toys and there are no magazines left that are monthly produced. I did a quick poll on a few communities and this was confirmed and they all stated they wish some were still around.
My question. Are there print on demand magazine services where I can actually offer Magazines at $5-$6 each? Something like lulu?
I know a lot about this industry and feel it is a great idea and want to move forward with it.
I am working on my business plan and am stuck. I need some guidance. I will be starting out selling Hot Wheels and spread out to all major Die-Cast brands hopefully by 2010.
The following I do not know how to find out the information or where to start.Facts about my industry:What is the total size of your
- How could I calculate this? There is one community which is owned by mattel and there is over 40 million registered collectors there.What percent share of the market
will you have? (This is important only if you think you will be a
major factor in the market.)Current demand in target market.Trends in target market—growth
trends, trends in consumer preferences, and trends in product
development.Growth potential and opportunity
for a business of your size.What barriers to entry do you face
in entering this market with your new company? Some typical barriers
are:High capital costsHigh production costsHigh marketing costsConsumer acceptance and brand
recognitionUnions?Tariff barriers and quotas?