I think anoter great option is to consider a call center. Even if you already have someone that handles your calls, think about what else they could do if they weren't trying to multi-task with a telephone in their hand too. Good quality call centers are hard to find, you'll want to look for something US based and be sure to ask about their training program for agents. You don't want just ANYONE taking your calls and should be sure the agents are trained up to high quality standards before they represent you.
Also consider tracking your marketing, both online with free tools and offline (usually meaning phone calls). Call tracking can help you what ads are your most effective. At least half of your ads are failing, marketing traking with phone analytics helps you know which half, so you can then get rid of them!
Just some additions!
Hi Zeke! I think this is a lot of great info for someone trying to figure out the marketing game themselves, thank you for sharing!
I'm interested in your comments about Google Analytics. What do you think about paid phone services that help track offline conversions alongside Google's free online conversion tracking? I think this can not only help you see the results of your marketing but also help companies develop a rich marketing strategy with results backed by metrics.
Interested in reading some of your other posts!