here are two suggestions :
1. Dont take the ` big boys ` in ur industry head-on . That`s like suicide ! Figure out a way to ` out-smart` them rather than ` out-power ` them !! Find a small chink in their armoury and squeeze in --- only to explode once you are well inside .
2. Safety is like Insurance . You dont do it unless you have fear ! Trying too hard to position safety on the platform of " Fun " may end up frivolising the very essence of the need to invest in safety . Just be careful . May be you should take a random customer feedback .
wish you good lick .
27 years of experience has tought me that playing " Revenge " does not pay in biz .
If your sales are only 10% of previous year , then this Distributor`s bad mouthing has been ` believed ` by lot of your customers . You would do well to " clean up " your image with the customers rather than waste time on ` fixing` the distributor . Try getting someone in your industry with impeccable repute to standby you and speak out . Try using PR . If the promises this distributor made are in line with industry practice and do not cost heavily on your bottom line , you can consider a ` one-time ` settlement directly with the customers , provided they start buying from you again . Invest on creating and effectively managing a Blog for this purpose .
Wish you speedy success