Part-time Web designer and SEO'er looking to build a profitable online business. Also looking to expand some ideas into physical products that I can sell online in the hope to quit the "day job", and become a full-time entrepreneur!
Not really much to go on right now because of the lack of content on your website. Are you planning to add more content before you try Adwords?
If you leave it like it is now and start an Adwords campaign, your site would score a pretty low Google quality score which would mean you would pay a higher price for clicks, and that's even if Google lets you list your ads with your current website.
Personally, I would add more content on your homepage and make sure all your text is not hidden in an image like it is now. You want the search engines to be able to read the important text on your page in order to rank it better, which means that text in an image cannot be seen or read by the search engines, so your website ranking would suffer.
Also you might want to add a couple more pages to make your website more user friendly and informative, which would also help your Google quality score in Adwords.
Hope this feedback helps you out with your next steps?
Are you based in India, or just targeting Indian merchandise?
I just looked over your website quickly and noticed that it was a little slow loading at about 4.3 secs. Google will tell you that this is slower than about 60% of websites, so it might be something you might want to look at to reduce?
You also seem to target the keyword "online shopping" as your main phrase. However with about 387,000,000 sites in competition you might want to consider another phrase that better describes your content, like "online shopping india" & "india online shopping". This would have far less competition at 46,000,000, and better describes your content, which with a reduced page speed would help you rank higher.
Hope that helps a bit.