CNN Money article featuring my response to the challenges small businesses face in the selection and use of SaaS products. I was interviewed on the phone while attending the UNCC SaaS conference last week.
My Twitter success formula:
Twitter Online must equal face-to-face (F2F) Meetings Offline and/or additional exchanges off Twitter (email, phone, etc). Without this your use of the site can be very much just a waste of time. Perhaps its better to think of Twitter as the commonality so often sought in first conversations with someone new. Maybe a better name would be "Icebreaker". It is not a passive tool, its a social party. Passive tools at social parties are, well, undesired.
The best solution for time? Just be yourself. Some days you can dive in a spend a few hours, other times it might be days between posts. Most folks directly translate gaps in my posts as being busy which is exactly true. But the cool thing is that they notice.
In some of my F2F meetings with folks I`ve met on Twitter, we see parallels to the ramp up of website technology and use in the mid-90s. First the geeks/uber users, then corporate, then the rest of the world. Its happening at a much faster pace simply because of the difference in Internet access penetration now versus then.
The search engines are becoming the card catalogs of the web and Twitter has become the "heard it from a friend" referral network. As gateways, search engines are losing ground with advanced users. Twitter doesn`t just answer to demand like search, it can create demand. As it grows, maybe "Wildfire" is a better name.
Twitter in the future is completely different than what you see today. One would be wise to watch the tools as they roll by. Many will be trash, but a few will be keepers. As an example consider CoTweet.com which let`s you assign out roles to a single Twitter account so a firm can manage not only posting but responding to requests and needs of their followers (typically clients).
I am always a mid-level adopter. You`ll never see me on the front of a trend and I seldom find it after its already past. The trend must be vetted first. Twitter is past the front of the trend and is fully into the adoption and growth cycle you typically see mid-level. You are missing an opportunity if you don`t seek to understand it.dnparker4/1/2009 5:16 AM
Remember Dial-up? The use of the word is almost nostalgic today. Broadband swooped in and has changed the Internet experience dramatically offering up services like YouTube and on-demand television shows and iTunes.
Well, broadband, there’s a new kid in town...
Small business owner and developer Chick Edwards has been introduced to new media in the worst way possible. Now all guesses have it that his local business will continue to suffer as he has more than likely permanently scarred his Google Search Results Pages (SRPs) with this folly. Read more about how this man has virtually destroyed his online reputation.
Chick Edwards article from SmallBusinessSEM.com
"It is foolish to belittle a neighbor; a person with good sense remains silent."
dnparker10/21/2008 9:15 AM
Excellent point on keeping up with appearances. Collectors and aficionados enjoy experiencing exclusivity. A great example is the cigar club I am in. Yes, a club around cigar smoking. But we purchase and smoke a high volume of cigars because of the culture that has been built around the product lines our main shopkeeper provides. From bringing in manufacturers for special events to trips to Central America, we get to immerse ourselves in the culture for just a bit. As you begin to cater to this crowd, you may find expanded use for social networking and conveying as much exclusivity as possible. You may also find expanded viral marketing and, most importantly, second and third sales.