Advertising plays a very important role in today’s age of competition. Advertising is one thing which has become a necessity for everybody in today’s day to day life, be it the producer, the traders, or the customer. It it powerful eye catching , economical beneficial for all business .
I think you should go for theme based advertising . As you are into fashion outlet business, carve your advertising billboards into the some fashion theme. This will give consumer a hint about your outlet store.