I`d say that Craig is spot on with incorporating WordPress.
The WordPress software has a great deal of search engine optimization built in. So, if you`re looking to attract clients locally, there`s much you can do to optimize locally. You can use their completely free version that would look like this = gatewayinsurancesolutions.wordpress.com. You can set that up easily at WordPress.com. Or you can download the WordPress software from WordPress.org to your own web hosting and use your own url/domain/website name. Some web hosting services offer 1 click installs of WordPress.
If I`m looking for an insurance agent, I will search "insurance, 60477" or "insurance, Tinley Park, IL". I want to be face to face with an agent. I think that`s how the majority feels.
You can plug your location information into the footer on the WordPress sites and that helps a great deal. I want to be up front here. I`ve learned most of this from a FRIEND`s website. I will give that link now: LocalNa8ion
He provides a great deal of information via video blog for local internet marketing efforts. It`s all free info. If you don`t have the time or patience to follow the advice he provides, you can hire him. That`s where the business model kicks in.
I hope this was a help.
Brian, I appreciate your genuine advice. I know a lot of influential people use their names in their blogs. But, people would have to remember EmilWisch with correct spelling. I think we`re on the same page.
Even though I wanted a broad range of opinions, I was hoping for more answers like yours to reinforce my plan of action. I think common language helps with name recognition.
The blog will focus on community and I`d rather not be hypocritical with the title of the blog. I already have the 4 domains pointing to the same site.
I`ll keep waiting for someone to come up with a good argument against what we`ve talked about here. Thanks again, Brian.UrbanMelt6/26/2008 1:24 AM
I`ve heard that one, too. I know personal branding can be important. I`d really like to have a following, but at the same time the blog is about community. I`m struggling with the idea of not titling with my name to make it more about community and not about me.
What are your thoughts on that, JC?
It`s been awhile since I`ve posted...very busy.
Hoping to get some thoughtful opinions. I`m in the process of creating a blog to showcase online and offline communities and the people who make it happen.
Which of the following 3 domain names do you like best?
- EmilWisch.com (personal branding)
I`d love to get some feedback from the community.
Thanks in advance, and let me know if there is anything I can do for anyone,UrbanMelt6/24/2008 1:00 AM
Please note that some of these websites or ideas may not work for the home-based business. They are tools I have stumbled on during my own research. They may help with advertising or networking to find more ideas.
www.localna8ion.com Tutorials and advice about FREE or inexpensive internet marketing tools.
www.myspace.com Social network and classified listings.
www.facebook.com You can network for yourself and create a basic free page for your business.
www.linkedin.com Professional social network(basic features are free).
www.meetup.com Social network that encourages interaction offline.
www.merchantcircle.com Basic listing is free.
www.showmelocal.com Have not used this, but appears to be completely free.
www.listings.local.yahoo.com Basic listing is free.
www.google.com/local/add Free listing on Google Maps.
www.atlist.org Basic listing is free with link back to @list.
These are just some of the great tools I have found. There are plenty others out there. Keep checking back with the StartUpNation community and do your own research on the web.
UrbanMelt3/11/2008 1:59 PM