The Complete Business designs and produces workshops and classes for small business owners wanting to successfully navigate the changing market. Recognizing that there is no one-size-fits-all for anyone who decides to be their own BOSS, we help our clients to identify what their unique business needs are, explain the options available, guide them to make the best choices, and put an action plan in place with the operations and strategies needed for their business success. We provide inspiring and innovative programs on financing, marketing, networking, business development, as well as life/work balance.
Hi Bev! Great seeing others from inSide919 here on StartupNation! My main feeling with women of any age and sex appeal is this - you want those you`re meeting with the take you seriously, and for the expert that you are. I feel that sometimes the sex appeal can be more distracting to your own cause than helpful.
So there is a thin line. Sex has been proven to sell, but again as someone mentioned that may not be true across all markets and target audiences. Look, dress and act as a woman, or rather as YOURSELF. This can cut back on the gender issues in the workplace and marketplace. I`m not just a pretty thing to look at, I have a service or expertise to offer, which are valid and valuable regardless of whether I wear a skirt or slacks!
I have two replies. The first is for cubemonkey. It is true that one shouldn`t put down templates completely. The difference in what we`ve said is the term "cookie-cutter." A non-distinct template is not a professional option for a business owner. It makes it look as if the business isn`t successful enough (or just doesn`t care enough) to get a professional-looking website, which can affect sales. While it`s true that CSS templates can offer great structure, a business owner would need the time, skill and tools to edit & update frequently. They would also need a good understanding of SEO in order for their site to rank well, and they`d need the additional time to perform keyword research and optimize properly. If one only knows enough to change basic colors and add a logo, they`ll end up with a site that looks like someone else`s and that isn`t optimized for search engines. If that`s the case, what`s the point of having a site at all? I can`t tell you how many times I`ve seen this, especially among local businesses with a smaller budget. Unless a business owner also has the time, patience, tools and knowledge, I wouldn`t suggest they design and maintain their own site. Either hire a professional or create a staff spot for someone who is qualified. There is much more that goes into website functionality than just looks.
To prodigy, I understand your feeling. I earlier times when the Internet was not around (or as widely availlable), businesses used print, TV & radio advertising. However, those options have become too expensive for many smaller businesses. Not to mention, print advertising is not always environmentally friendly. The use of the Internet in one`s business solves these issues, and offers the option for a business to go national or even internationally a little extra cost. In this day and age, it isn`t wise for someone to start a business without a website. The majority of consumers are turning to the Web to look for local services, find reviews from other customers, get maps to locations etc. Those are things that just can`t be done in a phone book.
You must also remember that privacy has become a big thing these days. Where once people didn`t think so much of the occasionally telemarketer or stack of "junkmail," there are now laws and acts protecting consumers from spam, unsolicited sales calls etc. Having a website gives potential consumers the ability to search for your products and services on their own, and to subscribe to your site if they`re intersted in receiving updates, coupons etc. You`re less likely to get in trouble with the law this way, and you`ll help to cut back on paper waste!