As I was out networking and marketing my own copy writing and marketing business, I kept meeting people like myself; entrepreneurs who were starting a business at a time when people are usually building towards retirement. These were extremely talented people with exciting and varied business ideas.
Some were funding their dreams with early retirement or severance packages. Some were using time once needed to care for children to build their new careers. Others had re-evaluated their lives and decided working a job without passion is no longer enough. Still others were using their lifetime of accumulated skills, experience and contacts to benefit themselves, rather than a corporation.
Regardless of their reasons for starting a business, I began to notice a startling trend. Many of these entrepreneurs were struggling with marketing their businesses. They weren’t sure what they needed to do to attract enough customers. In some cases, marketing plain scared the pants off them.
They had great business ideas, the skills and experience to offer exceptional products and service, but they weren’t getting the customers.
And unlike 25-year-old entrepreneurs, baby boomers can’t afford to fail. With children starting university and retirement looming, baby boomers need to make their businesses a financial success.
This is why I decided to launch the Baby Boomer Entrepreneur. As a marketing consultant I could see the mistakes people were making. I have the knowledge to point them in the right direction; this blog is the vehicle that lets me do it.
Besides LinkedIn and Facebook I`ve been posting to forums - this one and a couple of others that I`ve belonged to for a while. I`ve sent press releases and done live networking. I`ve also posted a lot of content on a regular basis that has been bringing me search engine traffic. I`ve also been posting comments on blogs with similar target markets ... although not as consistently as I would like.
One method that has brought a lot of traffic to my site is offering free teleseminars on topics that my audience is interested in. I`ve interviewed "experts" in the field and then promoted the teleseminars on the social media sites. A couple of these have resulted in a real spike in traffic.
If your website is not focused on real estate, perhaps that`s part of the problem. Maybe you need to get a little more focused there to generate more business.
If you really want to look at another niche, I`d consider a second website. Also, where I am real estate is hot in the summer and dead in the winter. If the trend is the same for your location, perhaps you could look for a niche that is busier in the winter. This will even out your workload and your cash flow.
I hate to burst your bubble, but I don`t like either of these names. They don`t tell me what you are about. Unless you want to spend an awful lot of time and money branding yourself (like McDonald`s), you need to have a name that tells people immediately what you`re about.
When people see "The Baby Boomer Entrepreneur", if they`re a 20-something entrepreneur they`re going to skip by me because they know immediately that I`m not speaking to them. However, if someone is a 50 year old entrepreneur they might pause and think "that sounds like me."
Perhaps the problem with your existing name is the "hub". I think of a hub as a connection point. Therefore I`d expect the Creativity Hub to be a site with links to other sites about creativity. Perhaps you just need to tweak what you`ve got.
Congrats on your new site!
In addition to everything that has already been suggested, try using a social networking site such as Facebook to encourage traffic.
I`ve driven a lot of traffic to my site using LinkedIn. Since your target audience is very different from mine, you might want to try Facebook. While I`ve just started using Facebook and haven`t had much success, I know a few people who wouldn`t live without it. If you`re not using Facebook to promote your site, read my blog post about using Facebook for marketing.
Best of luck!
I wasn`t convinced that blogging could be an effective marketing tool until the summer of 2007 when I discovered some blogging experts who have really made it work for them. As a result, I launched my blog in September 2007 and it`s really helped to grow my business.
If you want to learn more about blogging, join me on April 3rd as I interview blogging expert Yaro Starak.