I`ve been in one type of sales or another for about 20 years. I recently ended a 13 yr. career in radio broadcasting sales and am in the process of starting my own business...e-tailSales Assoc. We`ll act as an independant manufacturer`s rep firm selling product lines to internet retailers.
Thanks for the comment Spider. It's been 2.5 years since I first posted this question and now, after running my business in this industry since then, I can comment as a knowledgable expert rather than asking a question as a novice. You're comment is not accurate. "MAP" Minimum Advertised Price, has nothing to do with the exchange of funds between the manufacturer and retailer. It is a VERY COMMON AND ACCEPTED PRACTICE of a manufacturer wholesaling their products and dictating to retailers the lowest price at which they can advertise the items for sale. The manuf. does not provide any co-op, or marketing funds in return for this...it is simply a stipulation of being approved as an authorized retailer for the product line. Manufacturers do this to protect the integrity of the brand. Too often, irresponsible retailers feel that the only, or most effective way to compete is to simply offer the lowest price. This can sometimes result in a domino effect as other retailers have to react to each other in dropping price. Eventually the brand becomes "competitively" priced so low that retailers can no longer make a reasonable margin on the line and thus it is no longer a viable product line for them to carry. When that happens it won't be long before the manufacturer is closing its doors. This is most prevalent with online retailing and manufacturers must protect themselves and their brand.
As I've mentioned in previous posts, I own a Manufacturers' Rep Firm (etailSales Associates www.etailsales.com) in which manufacturers outsource their sales activity to me. I represent their product line to the retail community and make commission on the wholesale price of everything we sell. What's unique about us is that we don't call on traditional brick and mortar retailers. We only call on internet and catalog retailers. I'm noticing some deficiencies in my current contract (between my company and the manufacturers) and was wondering if anyone knew of a good source to see similar sample contracts or templates. Thanks
I'm looking for sales tracking software for my new business. My business is unique in that it kind of has two different customer bases. We're a manufacturers' rep firm. If you’re not familiar with the model, a manufacturer will outsource their sales efforts to us. We represent their product lines and sell them to retailers. The manufacturer then pays us commission on everything we sell. What's unique about us is that we only sell to internet retailers. So, when I get a retailer to agree to carry a product line, all they do is put the images up on their site. No actual sale is made until a consumer actually purchases one of my clients' items on a site. So I never know when a sale is going to happen as they trickle in a few at a time.
I'm looking for software or a spreadsheet that will allow me to easily keep track of my sales activity. I need to record what item was purchased on what site from what manufacturer, the details of the purchase, and then record when the item actually ships from the manufacturer. Finally I need to keep track of what outstanding commissions are in my A/R and when they're received. I'd like to be able to sort the data by manufacturer or retailer. Perhaps my manufacturers would be my clients and retailers would be considered vendors...I'm open for ideas.
I know that there are plenty of great systems available for purchase but I've just started out ad would like to know if anyone can recommend any free systems that might accommodate my needs. Thanks so much
This may be better suited for "Doing business on the web" category but I couldn’t' find a topic that closely matched my subject matter. I'm looking for current data regarding volumes of internet sales for different product categories. In other words, what product categories are selling best on line within the whole ecommerce retail community? I thought this would be easy but the government stats I found were from 2007, and other sources that might contain what I need (Like Shop.org/Forrester Research, The State of Retail Online) cost $455 and I don’t want to spend that unless I know for sure it will contain the exact data I need. Even then, $455 seems pretty steep! Can anyone help me?
No apparel at the moment but that`s not to say "never". We operate in the gift industry and specialize in representing manufacturers only to internet retailers. We`ve just started and all of our lines are hard goods at this point however apparel certainly has it`s place in the gift industry.