The Story Stylist helps entrepreneurs monetize their story. I help entrepreneurs unearth their story and teach them how to use it to build profitable, meaningful relationships with customers.
Tnc2013, it could be a few things . . .
Do you have a clear vision for your pet care business?
Is this something you're really passionate about?
Do you have strong calls to action on your website?
Is your message clear and targeted to your ideal customers?
You mentioned that you've only started a couple of weeks ago. It does take time to attract customers and build relationships with them so even if you have all of the above nailed it may simply just take a bit more. It also helps to get out from behind the computer and talk up your business in the flesh.
Good luck and congratulations on launching your own business. Let us know how it goes!
Hi all, I'm Gayle, The Story Stylist and I help entrepreneurs monetize their story. Just wanted to drop in for a quick introduction. I'm new to StartuPNation and forums in general so I hopefully I won't make too many newbie mistakes.
I'm looking forward to diving into the forums and getting to know the members here. I've already found a few great threads today.
Have a great day!
Gayle "The Story Stylist" Nowak
If you're thinking of taking on all or some of the PR yourself, check out Joan Stewart at publicityhound.com. She's got amazing tips & tricks for small business owners, nonprofit executives, authors, speakers, experts, corporate PR pros, publicists and marketers who need online visibility as well as print and broadcast publicity.
Do you have $5K-$10K/month to invest in your PR. That's where you'd start with an agency so if you want to outsource go with a freelancer/solo publicist.
I've been in PR for nearly a decade and I was a reporter before that. There's quite a bit more that goes into the PR recipe than crafting a press release. While stevemc offers some solid points, I'd like to elaborate on a few crucial areas:
Take the time to get to know the media outlet and the particular person you are pitching. Read/watch/listen before you send anything or pick up the phone.
Think of yourself as someone who can help the media craft a compelling story that happens to involve you. Go beyond the mindset of "getting free press". Put thought and effort into coming up with a hook that will interest the audience of the media your pitching. Help the reporters, producers, etc by providing graphics, video, customers willing to be interviewed and other sources. Be collaborative and you'll be remembered the next time you contact that person.
stevemc alludes to having a good hook in his post, and this is so true. I just want to hammer home the point that it's really hard to capture the attention of the media. You'll have a better chance of doing that when you have a compelling story idea that fits what they cover and what their audience wants (so make sure your targeting media that aligns with your audience). Then be gracious and helpful to them through the whole process.
Look for complimentary businesses in your area with whom you can connect to begin creating a referral network. I agree with devid_john that a strong email marketing strategy is key. Networking isn't exactly free but it's low-cost and can have a good ROI when done correctly i.e. find networking groups and events that you resonate with AND where your ideal customers are. Your local chamber may or may not be a good fit for you, so look around to see what other business networking groups are in your area. A high-probability prospect list + direct mail helps too.
Good luck silverbling! Much of marketing is trying different things, figuring out what works and repeating it over and over and over. Let us know how it goes.