Mid-Sized Businesses Spend 32 Hours Per Month on Social Marketing: How Can Small Businesses Keep Up?
In a recent article on Forbes.com about whether small businesses should keep social marketing in venues such as Facebook and Twitter as an in house activity or as an outsourced task, a study was mentioned that concluded that on average mid-sized companies spend over 32 hours per month doing social marketing. The problem with this statistic is that most small business owners don’t have nearly a full work week each month to spend on social media.
While the Forbes article recommended a mix of outsourcing to consultants and in house monitoring, there are other alternatives now popping up to fix this problem particularly for small businesses.
SOCIOPAL (www.sociopal.com), is a free and innovative new tool that helps small business owners create, manage and maintain a professional presence on Facebook, Twitter and a personalized website & blog in minutes per week.
“SOCIOPAL is the first automated solution of its kind that not only creates Facebook, Twitter and blog pages, but also, provides the content by suggesting a rich a varied flow of posts tailored to the specific business segment, including posts about trends and news, greetings for holidays, shared videos or articles, professional posts and other best practice content pieces,” explains Tamar Shor, CEO of SOCIOPAL. “The tool never leaves you alone, it will always tell you exactly what to do next, show you how to get it done quickly, and complete all of the research for you.”
Since hiring a consultant is infeasible for most small businesses, owners often try to take on the task themselves or create social media sites that are later abandoned. Tools such as SOCIOPAL fill a major gap in the small business market.
To try Sociopal for free, go to www.sociopal.com and sign up or watch a short video on how it works.