Thanks again Joann,
I was thinking my advertising efforts could / should be similar to a Closet Type of business more so than receiving referrals from them..
I just checked out BNI`s website and I was stunned that I had not heard of them before!! Thanks very much for the heads up!!
Why not contact a charity and see if you can interest them in the concept of as you travel, have planned stops where local radio stations let their listeners know that you will be stopping by to collect (whatever.. canned goods, clothes, Christmas presents for children of the troops in Iraq, etc etc)... The radio stations may participate on the basis of getting a write off, you could attract more interest from sponsors looking for exposure knowing this will be advertised on the bus as well as the radio stations..
In terms of the goods collected, you can schedule pick up from the charity and not have to actually *handle* the goods..
I would think companies that spend big bucks like *Lending Tree* for example would love the nationwide exposure...
Do you have any updates??
Follow-up question about companies like ValPak..
When discussing pricing with them, they all seem to have a minimum 10,000 homes per mail drop and most want a 3 month commitment (which I understand).. however, my question is how many homes should I try to hit at once?
I have heard repeat mailings over and over gets a sale, or instead of mailing to 50,000 homes at one mailing, mail to the same 10,000 5 times....
Any thoughts? SlidingShelves2007-10-25 12:31:10
Todd, Jeff & Joann... Excellent Info.. Thank you!!
I recently contacted other sliding shelf companies and the consensus is that they take appointments for estimates at trade shows & little to no on the spot sales..
In terms of newspaper ads, my thought is to place a small b&w ad in a couple different retirement communities.
Concerning direct mail, I am figuring my dollars will be better spent as pulled together with other companies (val pak, etc).. at least for a trial run.. the stand alone approach will simply take up too much of my budget..
Lastly, I found a small group of companies that are pulling their resources by stuffing a bag of postcards for door hangers to be delivered door to door in selected target areas!
I love the idea of calling on interior designers!! Wonderful tip!! I will check on the memberships you mentioned and local hardware/improvement stores.. btw what are women to women groups?
Joann - I would be interested in hearing more about the closet company as we have a similar target market.. infact, would you think that type of company would be a good referral source?
Thanks again! Ken.