KB buys from our factory in china and distributeds to retailors. Now our factories are making our own brand "saunaking". In the long run, what we want to do is slowly eleminate KB so to speak cutting of the "middleman". Therefore, "SaunaKing Products" business structure or strategy should somewhere close to KB.
At the moment, for the compnay to "survive"--pay high warehouse rent, employees, etc, we would have to do some retails thru our own website.
KBhas been doing this for over 20years. Yet, we are brand new to American retailing market. There are some "prices" we would have to pay before finding the right path.
For the OEM part, our distributor provides the after sales service, since they have their own engineer and technician team. They ued to be manufacture. We do provide parts though. The products sold to our retailors are OEM with their logo on.
We plan to go directly to the national retailers. At thins point we still have relationship with our distributors since we are not strong enough to stand up on our own yet, matter of fact, way from being able to get into big box retailers. Not knowing how those supply chain works, plus new to the online market, make us a little lost