No. A business card, nor fancy information/samples will make a sale. That said, you want something that does not look cheap. You want something professional. Is it worth going above and beyond and spending a lot of time on this? I`d say no...It is easy to get caught up with these types of things...but what you bring to the table when you interact with your prospects will be 100,000x`s(at least) more important than a biz card.
As another note, you giving away cards will not help your business. Most people will not call YOU, you will need to call THEM. So get their cards, so you can follow up...your card`s value is secondary to your prospect`s card.
You have some great sales tips here already to get started! If I can be of any help, just let me know. I would need to know a lot more to really customize an answer/solution...but, I`ll share the following:
One thing I will mention is to get in tune with the challenges/struggles/issues that your potential clients deal with and maybe gear your messaging around it. Instead of just telling what you do, tell who you help while relating to their challenges/struggles. (then maybe people will say, "Oh, that`s me, I need this service/product, I should talk to this person, those are my challenges/goals/issues/struggles) Well, you get the idea!
This will help you engage your prospects.
I love sales and I am a professional sales coach & sales mentor.
So if I can be of further help, just let me know.
Jeremy J. Ulmer
My sales coaching website: www.CoachWithJeremy.com
SalesCoach9/22/2008 12:44 PM