Thanks for all of the replies. I am shooting for the top by looking into advertising on the largest talk radio station in Southern California. It is based in LA and they have a huge amount of market share in Sothern California. There is also another station, KNX-1070 that has a business hour around 12pm, but I`m sure getting airtime during that segment would cost an arm and a leg. I have noticed over the past couple of years that the same companies continue to advertise on these stations, I can only assume from this that the camapaigns are working.
I know this is highly dependent on the size of the station you are advertising through, but has anyone ever advertised their business on AM talk radio? I am looking at doing this in the Southern California area and would like to know about your experience with radio advertising. Thanks in advance.SCVS8004/28/2008 1:05 PM
All of my business is done over email, web, or outside sales so there is no need to even provide a mailing address. The company I distribute for is an established business so I can always direct my customers to them. My business cards have an email address and a web address. This is all that is necessary to reach me as I have a virtual office system that allows my customers to reach me from anywhere.
This brings up an interesting point. If you intend to have customers contact you either in person or phone, you have to project the image of a well established business. Without tooting my own horn here, this is where the virtual office products really shine. My company, for instance, provides you with not only a 1-800 number, but virtual office solutions so that customers can reach you no matter where you are. And you can manage your voice systems from anywhere in the wold with an internet connection. There is nothing worse than calling what you think is a well established business and a kid answers the phone and hollers "Dad Phone for You".
Now on the topic of the address. Depending on what you are selling, it is ok to use a home or PO Box. If you are selling hard goods (clothes, widgets) you may want to consider a storefront of some sort if you think you may get a lot of local business. This is a BIG investment and should only be considered if it can provide a good return on investment.
The key to success of any web based business is marketing. If you can get the word out to the millions of people on the web you will succeed. It is a numbers game, the more people that see your product, the more will buy. Of course the content you are providing must be relevant to the visitors you attract.