I've noticed a lot lately on the message boards that there are a lot of people asking for the basic "how-to's" for Wordpress and I'm trying to pinpoint what it is that people are looking for. I am a designer, but I come from a non-technical background and always try to build sites from a marketing and profit perspective, i.e. conversions, and not just pretty colors and logos, etc.
Is it the actual design and template creation part that people are having issues with or is it finding the right plugins for SEO or is it actually publishing content?
Would a video tutorial site be best or a live training webinar or a forum? Would people be willing to pay for one-on-one training or site coaching with analysis along with design work be good? And are people looking to make money from advertising and and affiliate sales on blogs or promoting businesses?
I'm at hagman.rob at gmail dot com, if you'd like to discuss anything offline in more detail.
It is also good to check the backlinks of your competitors. It's a great way to discover directories and sites that will allow links when commenting on posts.
It's possible to see a dramatic jump in search engine results if you strategically place links by yourself. Just don't be spammy, don't do too many in a short amount of time or have too many from the same site.
Are you going to be selling fake tanning products or will you be linking to products in order to get an affiliate commission?
The first place to start is to define your audience and write down a list of keywords and phrases that they use on the web. Then try to find out what problems they are trying to solve. Once you have that, you can publish content that directly addresses these issues using the right wording to help you in the search engines.
In order to publish, Wordpress they easiest, but you can also use Blogger or other similar services.
I can also help you with self-hosting if you want. It would be around $5-8 a month and can have you set up and running in about an hour. It's the best way to go in order to be able to handle lots of traffic, have good SEO and be able to expand the site down the road to handle ecommerce and social media integration, i.e. sharing, commenting, etc.
Tell me a little bit more about your project or email me at firstname.lastname@example.org if you have more specific questions.
This a very nice and professional site. I like the text size, but I don't like the color. The monotone color scheme has a very modern feel to it, but the words just fade into the background and this could be troublesome for older viewers or people with certain forms of color blindness. Maybe try a charcoal or medium gray color?