A couple of extensive resources for graphics images are:
www.stockxpert.com and http://www.dreamstime.com/
I have no affiliation with either of them other than the fact that I`ve purchased images from them at times. You can pay per image (or buy a subscription if you`re going to use a ton) - far less expensive than many of the sites that sell images.
The images are very good quality - fine for 99% of applications.
I found this bit of data on a direct marketing oriented web site - unfortunately I forgot to note which one when I printed it off! But I did find some of these facts interesting...
4-color increases advertising response rates up to 60%.
With 25 to 35 year-old readers, color is an expectation in advertising.
Psychologists state that color impression can account for 60% of the acceptance or rejection of that product or service.
Consumers prefer photographic quality graphics over ads with line art.
Advertisers are perceived more credible with ads that have color photos.
Consumer responses are 30% to 60% higher when 4-color is used. Using 4-color increases the chances that advertising will be read.
Consumers remember color.
After 24 hours, consumer recall of full color ads is 53% higher than 2-color ads, and 63% higher than black & white ads.
Color sells products and ideas up to 85% more effectively.
Color accelerates learning, retention and recall up to 78%.
Color Psychology Index 2001
The Direct Marketing Assoc.1996-2001
Newspaper National Network 1999
Signaling Quality and Credibility in Directional Advertising: The influence of Color and Graphics on Choice 1999
American Marketing Association 1996
Newspaper Agency Corporation 1995
I find that very surprising ... but then stranger things happen. I know that government agencies, including law enforcement, use them in South Carolina - I will shoot an email to the State`s Attorney General to verify.
Update: I`m impressed with the AG office in S. Carolina - they were fast! I could find no state laws prohibiting the practice. It is possible that a particular community has rules against it, but nothing on the state level.
As a consumer I actually appreciate door hangers. I`ve gotten some cool free samples and great deals that way - and the effort to remove and recycle a flyer from my door knob is hardly an imposition (for me). But I know everyone is different - just a matter of perspective.
Remipub11/7/2008 11:43 AM
I`m kind of surprised by some of the negative perception on door hangers. It`s true that some people are annoyed by anything they consider intrusive, but the statistics speak for themselves. I`ve read about response rates as high as 25% - though that`s hardly typical. Granted, it has to be the right kind of business and the presentation (layout and quality of the hanger) needs to be professional and eye catching - but whatever research I`ve done on the medium comes back favorable. There is no set ROI projection as there are too many variables - but in almost every case I`ve read about, door hangers are at least 1.5 to 2 times more effective than direct mail - and cheaper to boot! I don`t think door hangers can replace direct mail, but they do have their niche and can be very effective if done correctly.
I am reminded of the first time I realized their power ... I came home after a long day working, I was hungry and just wanted to relax. Lucky me - there was a Dominos Pizza ad hanging on my door with a great offer. Guess what I had for dinner that night?
The challenge there is your market. Many schools - government agencies as a whole in fact - only do business via purchase orders. I know where I live this is the only option - they won`t do business any other way. Yes, it`s less efficient but that`s government. They don`t tend to respond to faster pay discounts because it`s not their money - they don`t really care. They are system driven rather than efficiency driven.