Taking on debt is something that should be done after doing your due diligence. Depending on what you are using the money for, your margins, your payment terms, your sales volume, do you take credit cards, do you have inventory, your hard assets (real estate, inventory, receivables), your time frame, lost opportunity cost should all be considered when making a decision into what kind of debt/equity you are taking in.
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Great thoughts. One thing that i did that worked well was going to trade shows, not as a presenter but as a client. I ended up connected with companies that offer complimentary services/products to mine, so i have to opportunity to become a solution provider rather than a salesman.
Look at it in the eyes of your customer. Do you spend your dollars with a merchant based on a BBB accreidation or do you spend money based on customer reviews, ease of interacting, value, return policy, service etc.
I personally would not waste the money on it.
I have been having some traction within my BNI meeting. If you don't know, its a business network group, meeting once a week. you can expand on that using their power teams.
Also try businessleads.com. I havn't used it, but i saw that you can pledge dollars for what you wil pay for an introduction to an sales opportunity.
did you not see a value to your PPC campaigns?
I have been on both sides of the coin in factoring. I used a fatof when growing my last business thru a broker. Whole I did receive the immediate liquidity on my invoicing which what I was looking for, I did not receive the other benefits that make the costs insignificant. Complete A/R management, credit screening and collections, to my growing company allows you to focus on what you are good at, and not on wondering where your cash is.
Now I provide factoring and cash advances to growing businesses and businesses that want to grow. Factoring receivables is part science and part art. The matter of defaults are not if they are going to happen but when.
With that said, you are better off setting up a referral agreement with a broker that you feel can provide your clients the best overall services.
Pm me if you need more info.