Hi everyone. I`ve finished building my first website and am finally ready to accept listings from businesses. It`s a site where wedding-type vendors are reviewed and listed. I`ve read here that the best technique is to place a call, ask for the owner or business decision maker, then briefly describe what we do and send something in the mail.
1. Is it really necessary to send something when I`ve got the website? All the questions potential advertisers could have are asked and answered in a section just for them. Also, I`m bootstrapping so is printing up and mailing materials really worth it? Could I just send PDFs or does there need to be a physical thing sitting on someone`s desk?
2. Is it really necessary to show up in person to try to close the deal? Problem is: I can describe the site and its benefits in great detail but I don`t have the aggressive personality needed to close a deal. Nor can I afford to hire a sales person, unless he/she wants to work on commission only. Also, we`re aiming at small businesses around the country so me travelling around is not an option.
Thanks in advance!
Hi there. Another factor that will help you is by rising higher in Google`s rankings. Someone mentioned changing the title tag of your website, to which you replied you didn`t know how.
I copied and pasted your homepage code so you can see what it looks like and where you need to make the change. If you look at the 7th line you`ll see:
This is what Google sees. Nothing about cheese, food or desert! So you`re probably showing up alongside secretive places like the CIA! Instead, put your critical keywords, such as "unique cheese desert" or whatever you think people or chefs will be searching for.
<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN">
<meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1">
<meta name="Generator" content="Dev-PHP 2.0.12">
<link rel="stylesheet" type="text/css" href="main.css" />