It is a good looking site. That's not enough.
We agree with TouchPoint mostly. But from a business viewpoint in regard copy, headlines, appeals (marketing view), we see some problems. NAME YOUR TARGET AUDIENCE. Their Problem. Your Solution. At the TOP. Where is that?
Do you make it easier or are you just another middleman to foul things up? There is very little margin in most shippers-carriers.
Our clients are pestered every day by carriers wanting them to "give them a try". All want to be the best and lowest cost. In other words, that's not a great industry to go into.
The words seem foreign. Nobody here uses "couriers" for carriers or package service. Selling is about confidence and credibility, and one wrong word wipes that out. Are you talking real couriers (paperwork, etc.) or package service. At some places you even seem to imply freight. That vagueness WILL NOT SELL. There are only 3 main package services for out of town.
We don't even know if you mean in-city, in state or what?
We preach all the time that great looking websites aren't worth much if the selling aspects are not emphasized.
You've got a sort of one-size fit's all looking site. Your target segments are not clear. Your service is not clear. Locations are missing. The benefits are very unclear.
The guarantee is missing. Guarantee of what? We don't see what you're selling. You don't even sound like a good freight broker, the kind that gets us great prices for clients, such as today, a 400 pound skid 550 miles in 2 days for $138. (Can you beat that in-state? Where are your examples? )
If your prospect has to SEARCH your site to see if your site is about him/her, or for the benefit to fit his/her main 3 needs, then your site won't sell.
I think you need to read some of www.Web-Success.net and see the main threads through there, about business and research, segments and appeals. Else you will work at this for about 3 to 4 years and find out it was a failure (I suspect) or NOT as successful as it could have been. If fact, we guarantee that.
It's a very good start. We suggest you revise it to meet basic marketing, advertising standards and guidelines.
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Very Nice start. That could get you by a while.
As a taco consumer, I like the business concept. I think the pictures of food could be better and bigger and the text on left at top smaller, about 20% each.
It doesn't give us much feel for the flavor, and why is there a bowl and what is it? Doesn't fit.
Avoid cutesy or ANY interpretation of your phrases. We want a DESCRIPTION: what's in it?
Your site loads way too slowly. Something is wrong with your server or there's Flash. We always warn about that.
Funny how people keep making the same mistake.
See our #4 warning on Common Mistakes and Design Tips Before you Begin at
Put the Pictures in a smaller header, when you can, maybe the name and ingredients below as a caption on bigger pictures. Your pictures are not clear and crisp enough either (but are your tacos crisp? ;)
Never put a WELCOME pane, anymore. That is old and passe' .
If it were me, I'd put your featured food at top, in place of your top big Flash banner, but large, with nice medium descriptions. I find those much more appealing. A picture in this case is worth WAY more than your cutesy stylized text. Yes you spend months getting those made right. Sorry.
Here is a site that we use an example of well-crafted (and a bit expensive) but SELLS:
www.cornerbakerycafe.com Note how the food is the message in pictures, one pane, large centered at middle. It is also more interesting, with a theme and obvious big commitment, great matching colors, etc..
Hope that helps for starters.
www.BGdesign.us and www.Web-Success.net
In the mean time, I have an idea. I am not interested in selling you anything (you don't seem to need much), but do have another interest about the site but would prefer to not be public. A monetizing suggestion. If you could use any of our contact forms on either www.Web-Success.net or we have a Questions link at the top of www.BGdesign.us , because I don't want to give an email on here.
As another professional, I also like it and the concept, and agree with TouchPoint.
Also, this is a rare instance where I would have one playing when the site comes up, but a short loop, about 15 seconds, as a great sample.
The top definitely needs more color and maybe (and this is an exception) some movement, excitement, and one of those vids starting up would be cool and easy.
I don't even mind the Wordpress me-too look, but avoid too many revisions and keep backups before any big changes. (it can break).
yeah, how will you monetize this into a business?
www.BGdesign.us and www.Web-Success.net
As a pro, I agree with the other Pro, TouchPoint, on most of what he said, except "Recent Jobs" is appropriate for a contractor. What I really DON'T like is the slightly cheesy overall color and look, like somebody in India did it on some modified template. Maybe it's not, but it has that look.
It does not look appealing, like those craftsmen contractors that show some elegant work and homes, etc. Actually showing THEIR work, their people in action. One of these images just looks like Obama's little brother hanging out in front of a house. WHAT is that? How is that relevant? Are they happy because????
The slogan We make space more conspicuous means NOTHING but is a bit scary, like your website. People buy on subtle clues, like does this guy have the ability to make the place look realllly nice. if he can't make his site look nice, I can't trust him to advise or watch fine details that matter. You see, it's about thinking like Your CUSTOMER!! Which is what we preach at www.Web-Success.net , and getting your focus and strategy right.
There is a glaring irritating clash of the Logo and the standard blue and red. Nothing is worse than a bad match.
The colors are mostly mismatches, irritatingly. The letters in the banner don't match the website.
The banner or flash area looks strange, with the buttons on top of the Letters on the left, and it's just TOO BUSY, too gimmicky and just distracts some and does not look "quite right".
The orangey buttons don't match anything but the hardhat, sorta-nope, doesn't.
I am so sick of the Faddish pale grey letters I could scream. They are pase', and hard to read (what matters).
The home page put me off so much that I could not bring myself to go beyond the home page. I was afraid what I'd find, like the owner of a really old house that has foundation and plumbing problems. I don't want to know.
Your long title or heading in the bottom should be in Bullets under SPECIALTIES:
Your top paragraph would be better as bullets or small paragraphs. Nobody reads a paragraph over 5 lines tall anymore.
Your focus and image are not clear and when I see "team of self-motivated, qualified contractors", I would close your window, not hire you to fix mine. Whatever you are trying to say, it says you hire out the work, to me.
WhatT.H. are the stars for on the Testimonials (the only thing that really matters besides what you do).
Assuming you want traffic and conversions, people to buy, I see no attention to design for either organic nor paid promotion. That is a major choice that a top professional web designer (both of them) will urge you to make, based on your staffing, resources and budget. What? None of their business? Do you know more about the internet than experts? Since most experts don't understand it well, how does management of a contracting business?
Too many managers and entrepreneurs go on what someone told them, like the IT guy, or a friend. That is not only not clever, it means about 4 or 5 years of finding out your website doesn't sell and a lot of people, including in house, don't even like it. See Common Website Design Mistakes, at www.Web-Success.net (copy paste into browser top)
After all that, I'd say it's a very good try, but the foundation was off square 2 inches and the concrete sat in the truck too long in the truck on this one, and the paint really doesn't match and the walk-up appeal is .. well just Conspicuously unappealing. In sum, it lacks finesse and class, and doesn't communicate well., doesn't inspire confidence.
Good luck fixing it. It would get by for a couple of months until then.
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