At Professional Lists we compile data in a database with "selects" age, income, zip code, phone number, credit score, presence of children, mortgage type, mortgage amount, etc...
This lists are highly flexible and can provide you the target market you are looking for. We provide contact information for these groups for marketing purposes.
Let me know if this is the kind of thing you are looking for.
Jonathan has done a great job above honing in on some of your potential targets. Now you need to get to them. There are many ways to do this.
If you are looking for leads for your existing sales team potentially you could look into appointment setting. Telemarketing campaigns aimed at the above mentioned businesses are relatively inexpensive; and are a great way to build your teams confidence for other activities. Our company generates these leads and would send them to one person in the company that will distribute them. Some companies use them to support the sales cycle while others use them as incentive.
Direct mail when designed well and targeted is another great way to bring customers to you. Your mail piece could include a mail back card which expresses interest in addition to your telephone number etc.
Email marketing is a great addition to other forms of marketing. I would use it as icing on the cake a method of drawing traffic to your site.
Finally, cold calling. If your sales staff has people who are talented cold callers give them pointed specific leads to dial. This will increase their likelihood of getting sales and interested.
I hope this helped and let me know if you need any further help!
I agree with the above posters. For a living I put together mail campaigns, if you don’t use a mailing list company you`ll get bounced addresses, (people move you know) you`ll get people who are completely un qualified to purchase your products, or who are statistically un-interested.
You can isolate your mailing list down to people by income, sex, area, and MUCH more. Data is very powerful. Further if you use a company, such as mine, you don’t `rent` the list, you mail to it multiple times. This will increase your likely hood of being noticed and getting a sale.
I`m sorry to say, but you couldn`t be more wrong. People spend more money when they first buy their home then the rest of their time there combined.....
Not sure what I was wrong about... however I suggested going after people with older homes (as they`d be interested in refreshing/remodeling) and those who`ve been in their home greater than 2 years (as a min) this could be 5 years 10 years or what ever one was interested in.
Seems more valid than "sweep stakes leads" as, home owner data shows people own a home, which is imperative for home accessorizes and improvements. "sweep stakes leads" only show someone is alive.
It`s a game of contact. How many people can you contact. There are many ways to get contact to people. Direct mail, yellow pages, phone calls, emails, advertisements, place a "sign walker" in a business district at lunch time advertising for "sign walkers".
The point is you have to get your name out and let people know you exist.
I would create a list of business types you`ll target, try to reach them all using a combination of or all of the above mentioned methods. From your list devise a list of cold call or visits. This should help you kick start your business!