@ beautifulpetunia We do carry zippit reclosable bags (http://cli.gs/14XWWX) that are recyclable, however these are not made from recycled content or biodegradable materials like some of our other products.
I also agree with your silver lining theory. In the long run green might not be as powerful a way to set yourself apart as it is now, although I think the companies who solidy demonstrate their commitment now, will have an easier time maintaining that perception compared to those who jump on the bandwagon later.
@Casi I also hate quarter inch plastic packaging, along with the zip ties that usually accompany it. I understand these companies are trying to prevent shoplifting, and keep the product intact but they have to strike a balance by also doing what is good for the environment.
PremierPackaging5/19/2009 8:21 AM
@CraigL Wow, 124 pages! I assume this report is for distributors/wholesalers of your flags? I think a regular consumer might be turned off by a report of that volume.
@Casi I like what you`re doing on your website. More companies need to take a proactive approach in making people aware of, and teaching them how to spot greenwashing.
Besides teaching, what other ways have the businesses on this forum involved customers in their green initiatives?
There`s a lot of companies, big and small, claiming they have green products, and practices.
Understandably, consumers are skeptical of the sudden wave of green advertising. According to the Sustainable Futures study, nearly 64% of people viewed these messages as a marketing gimmick. Yet, despite this pessimism, they still want to spend their money with eco-conscious companies.
This tells me that despite the flooded market, there`s still room for authentic, eco-conscious companies to thrive.
My question for people starting, or who own a green focused company, what are you
doing to prove to customers that you really care about the environment?
I`ve been looking into merchandising displays further and stumbled upon an in depth
guide put together by GLM.
It`s not a short read, but it`s very comprehensive. Covering traffic flow patterns,
fixture placement, lighting, etc. While also providing a bunch of useful ideas.
Whether you`re a seasoned retail veteran or a green horn I recommend taking at look
at this guide.
A well lit and presented display has the power to both increase foot traffic and drive sales, while creating a professional image for your shop. Getting the basics right is crucial to your business’s health, especially in the competitive retail industry.Continue reading for tips to make window displays that drive customers into your shop, and to create product displays that turn browsers into buyers.
Full article url: www.retailpackaging.com/pages/product-display-tipsI`d love to hear any ideas or examples that go beyond the scope of this article. Feel free to comment here on the forum, or in the comments section of the full article.