"Old Nikko" is a highly successful entrepreneur, business consultant, and personal achievement coach to MANY, MANY hundreds of friends, neighbors, family members and independent entrepreneurs world-wide... and is a master at helping people transform their lives by creating, developing, and improving profitable "real-world" businesses of all kinds and sorts... Serving the micro- and small-business communities for more than 50 years, achieving excellent results for his friends and clientele in small businesses they can proudly call "MY OWN."
"It`s not what happens to you, but how you react to it that matters." ~ Epictetus
I did look at that long presentation.
He is wrong. Conversation and such IS content.
He`s only confusing the issue, pretty pictures or not... and his basic "assumptions" are all wrong.
Instead of "content" he should refer to what he`s denigrating as "static content" and convo`s as "dynamic content". Then, he might move the ball a lot closer to the line.