I specialize in marketing "shoe-string" startups and small businesses. In doing so, my passion and purpose is to help others influencially soar as they reach and exceed their goals and dreams. Our website is presently being developed so please stay tuned.
Based on my preliminary research it doesn`t appear that anyone in my area is targeting the market segment I am interested in. On the contrary their websites appears to be geared toward established large companys or speciality niches (life sciences, bio med technologies, etc.)
I would love to help average people reach potentials they never thought possible. Although I probably would not turn down some Madison Avenue bucks, pragmatically I am prepared to be content with a very modest income which covers both my overhead & living expenses. NicoleC2007-6-19 1:40:44
If opportunity were to knock any louder it wouldn`t need a mega phone. However, opportunity isn`t equivalent to vision, preparation or market demand. There are many factors to consider such as: competition; competitive advantage; talent pool for subcontracting work to; demand for services; local economy; etc. With the help of feedback, formal research, interviews of inhouse marketers and a written business plan this preliminary evaluation should provide sufficient information to make an informed decision.
I am hoping to obtain an objective end user view of outsourcing marketing services to combine with some formal market research. At present, I coordinate my own events; write my own press releases; create my own direct mail peices; conduct my own research; write my own marketing plans; and engage in many low-cost marketing tactics in an effort to grow my own business. Although what I do feels natural to me, there are a number of people from within my industry who pay assistants and/or services to do what I do on my own because they don`t know how to do it themselves.
Not only am I seeing an untapped market in my industry; but I was recently approached by someone I have known for years. They have asked me to market their business. They told me they have watched me market my business; the programs at my previous employer; and my ex`s business which is the same as theirs. Granted the economic times were much better when I marketed my ex`s business; and marketing his business wasn`t difficult as he provided quality work at affordable rates. Plus his competition didn`t market themselves well so it wasn`t difficult to get a foot in the door, prove value of service and triple his business three years in a row. Bottom line, I am gathering data to help me make some informed decisions in the near future.